A digital marketing expert once remarked that Content Marketing is the most underutilised digital marketing strategy in the world. At the time, I did not pay much attention to his observation. I was just starting out in the digital marketing industry and was enamoured by paid media. Targeting, social media spending and Google AdWords was

Ecommerce is an industry where visuals and marketing tactics matter a lot. Visuals are the reason why people get attracted to it, engage with it again and again. Whereas, digital marketing tactics are the reason why people are aware of it today. Marketing tactics stand strongly to increase eCommerce conversion rates and maintain traffic consistently.

Businesses and services around the globe are competing to push their websites to the highest rank on search engines every single day, hour, a minute or second, to be precise. Of all the effective strategies applied for achieving the top ranks on search engines, link building is the most popular and trusted strategy. Getting backlinks

Marketers consider Instagram as the most capable source for digital marketing. The reason after Instagram marketing getting popular is that it is a ‘visually potential network’, with more than 95 million posts uploaded every day in the form of images, videos, and infographics To embed Instagram feed on websites has also now become a popular

It is not easy to make random strategies and apply them as they can bring many risks with it. However, with the help of A/B testing tools, businesses can make decisions based on the acquired data. The most successful businesses around the world use these tools of controlled experiments, which is also called split testing.