Search Engine Optimisation helps your website to rank on Google or other search engines. When someone is not getting enough traffic on their website, they go for advanced SEO tips. Believe me, you need to focus only on the basics of SEO because root is the cause of everything.
In this blog, I will share with you 10 easy but vital tips that can help your website to get traffic. These tips are not unique, but most people avoid them when they optimize their website. Most people believe today’s SEO is more difficult than 10 years ago because the SEO world has changed.
As an internet marketing service provider, I don’t agree with them. In my opinion, SEO is not easy or difficult at any time. SEO is an ongoing process that makes your website better not only for search engines but also for users. Now let us discuss about 10 easy SEO tips to boost traffic to your website.
- Improve Site Content
- Use Long Tail Keywords
- Use Catchy Title & Description
- Optimised Site Images
- Improve Site Speed
- Optimised for Better User Experience
- Mobile First Indexed
- Make a Simple Url Structure
- Backlink Analysis
- Use Social Signals
1. Improve Site Content
Content is not a king, it’s a kingdom in the digital world. If you want to conquer this kingdom, then you need good quality content that can help your user to solve their query or fulfill their requirements. A user comes to the web to consume different types of content. If your site content satisfies him that means Google is also satisfied with your content.
When you satisfy users with your content that makes Google happy and Google gives you reward to bring your website on the 1st page of Google. I think you get the importance of good quality content but before reaching any conclusion, you need to ask yourself “what is good quality content?”
Good quality doesn’t mean using only text format or using very difficult vocabulary in a sentence, or something else. The first rule is that your content should be original with good quality. You should write for a better user experience for your visitors, not for Google or other search engines. To increase engagement on your site, you can add photos, videos, etc.
2. Use Long Tail Keywords
Keyword is a term that is used for finding some query. For example if someone wants to know about digital marketing, most probably they type “what is keywords” or only keywords in search query. Google tries to give the most relevant content related to the keyword.
Since 2005, Keyword research has been used for the first time. However, it has progressed significantly before 2005. During that time, SEO’s practitioner had started overusing it that calls keyword stuffing to manipulate Google.
Google understands their hacks and starts to give value only to the most relevant content with the target keyword. Generally, three types of keywords are used by users. Broad keyword, mid-tail keyword, and long-tail keyword. Broad or Short term keywords are really highly competitive keywords. If you want to rank easily, then you should use a mid-tail or long-tail keyword.
3. Use Catchy Title & Description
When your site ranks on a keyword then you need to write a catchy title & description. Don’t forget other sites are also ranked, users have many options. Only catchy titles & descriptions can give them a reason to click on your content otherwise you will notice your impression is high on a particular keyword but clicks are low. In the end, you couldn’t get traffic on your site.
If you want to know how to write better and also catchier blog titles than you need to follow some basic rules. Generally, It is a good practice to use title characters between 60-65 and 160-165 characters of the meta description.
Use your primary and secondary keywords in the title and description. You can use some catchy words like best, top, how-to, etc. depending on your blog content. Before writing content read other titles and descriptions, how they create their title and description. Competitors are the best resource to learn anything.
4. Optimised Site Images
Image is one of the causes of slow site speed. If you are facing slow site speed, then you need to optimize your images. You have to reduce the file size of your images as much as possible. Make sure your images don’t lose quality during compressing them. It is recommended to use JPG images because they load faster than other types of images.
After optimized image size you need to optimize image file names. Save your image file with related keywords for better SEO results. Add your keywords at the beginning and use hyphens to separate them. It is recommended not to use underscores, Google doesn’t find them and doesn’t see the keywords individually.
Always use alt text for a picture. Alt text stands for alternative text, which helps search engines to understand the picture. Be it a human or user, we can recognize it, but at that time search engines are not able to understand it. Alt text also helps your user to understand the image. When your site takes time to load and doesn’t upload pictures that time alt text tells about the picture.
5. Improve Site Speed
When you click on a web page, then the average amount of time the page takes to show up on the screen. Page speed is one of the important factors because it affects not only search engines but also users. When a user comes to your web page and it takes time to load, then the user can leave your web page immediately. It gives signals to search engines that users are not happy with your web page.
Slow page speed increases the bounce rate of your website and puts a negative impact on your site SEO. You need to improve your page speed because it is a direct ranking factor and also affects the rankings of your site. How can you improve site speed? The first thing you can do is image optimization. We already covered it above.
6. Optimised for Better User Experience
When someone asked me what is the main ranking factor to rank on Google or other search engines. My answer is better user experience. Because from designing to content, we do everything for a better user experience. If a user gets better content on your site, they come back frequently and that indicates a better user experience. It gives a signal to Google that users are satisfied with your content or site, then Google brings you on the 1st page of it.
Google also started rolling out page experience algorithms in mid-may 2021 for a better user experience. Google announced page experience will be the most important ranking factor in 2021. Core web vitals, mobile-friendly, HTTPS-security, intrusive interstitial and safe browsing are some main elements of the page experience algorithm. You have to optimize your site according to these elements to get a better rank on Google in 2021 or beyond.
7. Mobile First Indexed
Mobile-first indexed prefers when Google indexes and ranks the mobile version of the content. According to a report, more than 50% of traffic comes from mobile devices. On November 4, 2016, the First time Google had experimented with mobile-first indexed. On March 4, 2020, Google finally rolled out mobile-first indexed updates for all types of websites. When the Google bot recognized that the website was ready, it started moving to mobile-first indexed.
If you have a doubt about your website, is your website mobile-friendly or not? Then you can check on Google easily. Just typing a mobile-friendly test, then you will get a pop up, after that paste your URL in the pop-up. It will tell you about your website’s mobile-friendliness. It may show you some error or suggestion, you just need to optimize your site according to its. You can take help from developers who have advanced knowledge about HTML and CSS.
8. Make a Simple Url Structure
Most people give low focus on URL structure. They couldn’t understand the importance of a good URL structure. Believe me, it is important for better SEO results. Google also mentions the URL structure in its general guidelines. Google recommended a simple URL structure. You need to construct a URL logically and readable for not only search engines but also for humans.
Try to avoid any long ID numbers in your URL structure. We can understand it with some examples when you are searching for information about “Google discover new guidelines update”, a URL like https://discoverwebtech.com/blog/google-discover-new-guidelines-updates/ is better to understand and appealing to users. Whereas A URL like http://www.abc.com/index.php?id_sezifne=480&kid=3a5dbc658f41dba6f687f730f1, is won’t help users to understand and also not appealing. When you structure URLs, don’t use underscores(_). It is recommended to use hyphens in your URLs. Always remember, complex URLs can cause problems for crawlers during crawling.
9. Backlink Analysis
Google considers backlinks as a metric to determine the popularity of a page. Backlinks are two types: internal and external links. When you link your page with the same site page, it is called an internal link. Whereas when you get a link from another website, it is called an external link.
If we talk about the nature of backlinks then do follow and no follow backlinks are considered. Dofollow link gives you link juice and also gives traffic. Nofollow backlinks don’t pass link juice but can give traffic. By default, every link considers a do-follow link until it hasn’t added a no-follow attribute. Nofollow attribute gives the Google signal to not pass this link, but users can use this type of link.
Many people confuse about which is the best link between dofollow and nofollow. Hence prove, do follow link is always better because it passes the link juice. Google recommended using the nofollow link to overcome spammy links on the web. Many experts believe we need to balance both of them. You need to analyze your backlink on a monthly or quarterly basis to prevent spamming links.
10. Use Social Signals
Social signals don’t directly affect direct SEO performance, but it is a good practice to use social signals on your site. Generally, many will prefer to give social signals in the future, but you can give them anywhere on your site. Use social signals on your page so that search engines and users get to know about your brand’s popularity on social media. Social signals also help your user to share your content with their friends or family.
I try my best to cover all the important ranking factors in this blog. Believe me, these easy SEO tips can help you to boost traffic to your website in 2021 & beyond. Always remember, the first priority should be to focus on content. Before creating any content keep in mind, you are going to write for users, not only for search engines. After creating content, then go to optimize it for the search engine.
User experience is also one of the important elements for better SEO performance. The Google page experience algorithm update is directly related to user experience. You also need to focus to optimize for a better user experience. If it seems difficult for you then you can hire SEO experts who can help you to optimize your site according to search engine guidelines. Follow the given tips and try to implement them asap so you can get better results. If you found it valuable, please share with others who want to increase traffic on their site. Thank you for your valuable time.
Pankaj Yadav is a digital marketing specialist working at Discover WebTech Pvt. Ltd. Follow him to get the latest news about digital marketing. Discover WebTech helps the website owner to get the best SEO services to rank on major search engines, grow visitors, and increase organic reach.