A marketing strategy is essential to your company’s continued success and sustainable growth. They also help you generate leads, attract traffic to your website, secure sales and ultimately increase profitability. Knowing how to design and implement effective marketing strategies can help you succeed in business. In this article, we explore 12 popular and easy-to-use business strategies to grow your organization.
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Marketing strategies for growing your business
Marketing strategies combine various best techniques. Below are 12 strategies you can use individually or in combination with each other to promote your business:
1. Start a blog
Blogging is an effective and relatively inexpensive way to market your business website. By using a blog, you can inform customers about what you are offering, and establish links back to your website and provide people with valuable content that can increase your website traffic. Here’s an example of what a blog post looks like:
Example You may think you are the owner of a pest control company. To promote your company, you write a blog related to ‘If you have a pest problem in your home. People interested in pest control services can enter words like the blog title into a search engine and marketing professionals call these keywords. If these keywords trigger the display of your article, a potential interested customer may click on it and land on your website.
2. Launch PPC campaign
(PPC) Pay-per-click is a relatively new marketing device Pay-per-click is extremely popular among online marketers because of how efficiently it uses your budget and how effective it is.
Under the (PPC) advertising model, the advertiser pays the publisher every time someone clicks on their add And most of the leading search engines offer PPC service in addition to many social media platforms.
Pay-per-click (PPC) ads appear as thumbnails with text below them and link to the advertiser’s websites, making it easy for users to click and go directly to your website if you’re interested in the service.
What is pay-per-click advertising?
One dynamic form of advertising is pay-per-click, where the advertiser pays a fee every time a user clicks on or interacts with their add For example, brands can use PPC to generate traffic to WebPages, gain exposure for the brand, convert visitors into shoppers, or acquire new customers.
Advertising began as an easy way for businesses to gain exposure by ranking first in pay-per-click search engine results, but the proliferation of Web 2.0, social media, and online shopping changed PPC drastically. Today, consumers can watch large-scale video campaigns similar to traditional TV ads, influencing them to click on a website or act digitally.
Types of PPC advertising
- Social media advertising
- Display advertising
- Paid search advertising
- Remarketing advertising
- Affiliate advertising
How to Create a Successful Pay-Per-Click Campaign for Business
Brands can incorporate multiple forms of PPC advertising into their digital campaigns, or they can choose to focus on a single type of PPC advertising instead. Many large corporations combine digital PPC advertising with more traditional advertising forms, such as billboards, newspaper ads, radio ads, or TV spots.
3. Optimize your website
Act as a central hub for, as all other marketing tactics lead prospects back to your website. It is important to display your contact information on your website or contact form so that people can submit their information to your website and consent to be contacted by you.
Once you have a website, optimizing it to be found on search engines is key. Marketing professionals call this Search Engine Optimization (SEO).
On-page SEO refers to the way you can optimize your on-page content to make it easier for users and search engines to find out what is on a particular page. This includes optimizing page titles, implementing keywords throughout your content, optimizing Meta descriptions and establishing internal back links.
Everything that isn’t on your website is off-page SEO, and off-page SEO describes the way you optimize your website’s discoverability elsewhere on the web. This includes establishing off-page links back to the Mintmark website on other people’s websites.
Technical SEO describes all the ‘back end’ and technical aspects of SEO, such as information architecture. An SEO expert ensures that search engines can easily understand what is on your website.
4. Create videos
Videos videos attract the highest engagement rates online compared to other media, such as text and images. This means that brands operating videos online can promote their businesses by creating videos and establishing links back to their site.
Search engines generally favor rich content such as video, so they push websites that display and release videos higher in their search results. Below are some types of videos that can be helpful for potential customers:
- Product reviews
- Product demonstrations
5. Become active on social media
Social media is another powerful marketing tool businesses can leverage to attract more customers through social media marketing. Because they have a huge number of active monthly users, your brand can potentially reach millions of people through social media in a short period of time.
Being active on multiple channels through social media is usually the best approach, and choosing channels strategically is also important. For example, e-commerce business performs better on image-based platforms, while business-to-business (B2B) brands are more successful on professional social networks.
A social media plan helps increase their success on social media platforms and boost their overall marketing efforts. A good plan defines what the company wants to achieve on social media and how it fits into its digital marketing strategy. It is important to look at the target audience, what platforms to use and what content to share for a social media plan.
How to create a social media plan
Looking at how to create a social media plan, before a business begins marketing on social media, they must identify their target audience. Familiarize yourself with what they are offering potential customers, where to find them and what to say to them to increase engagement, build their brand, establish trust and increase sales.
6. Work with influencers
Another option is to work with influencers. Large and many of them are willing to promote your products or services for a fee.
Spend some time researching your niche on as many social media platforms as possible and find anyone with a particularly large following. If you find one, you can contact them about promoting your business and what it will cost. By working with influencers, you can extend your reach well beyond your existing social followers and gain endorsements from a respected member within your target niche.
How to work with influencers
If you’re wondering how to work with influencers to help market a product or brand, here are some steps you can take to help you market your product or brand.
- Choose the right influencer
- Review campaigns
- Understand how your followers act or react to you
- Don’t confine your influencers to celebrities
- Utilise influencers to launch a product
- Respect the influencer’s creative freedom
- Explore different promotion strategies
- Decide on a budget
- Build a relationship with the influencer right
- Determine what you want to achieve
- Choose the right channels
- Decide how to reach customers
- Understand the different levels of influence
7. Set up sponsored posts
You can also run sponsored ads, which is a sponsored ads service that social media platforms mainly offer. And using this sponsored ads method; you create a post on the platform and then pay to have that post appear in your target audience’s feed.
This is a great way to promote your social channels and get some attention after creating a sponsored post. Running an online ad gives you the advantage that the biggest thing about running a campaign is that you can set your budget. If you only want to spend £6 a day, you can. This allows you to test different strategies without risking a lot of your resources.
11 direct marketing examples
- Phone calls
- Online ads
- Text messages and email
- Trade shows
- Outdoor signs
- In-store displays and marketing
8. Manage an affiliate program
The affiliate program promotes you and your product or services and you give the affiliate program a percentage of any sales resulting from their promotion. Your affiliates can then share your website link through their social channels, website, blog etc.
Through the affiliate program if someone visits and makes a purchase through that link, the member gets a percentage of that sale. And affiliate programs can be a great way to get others to market your products for you and generate sales that you wouldn’t have gotten otherwise.
What is affiliate marketing?
A marketer gets a commission for referring web traffic or sales to the company’s website. This system has grown in popularity in recent years as an effective way to develop an income stream, with the most successful affiliate marketers using online publishing and lucrative business systems. Ra earns a six or seven figure income. Affiliate marketing now accounts for over 17% of all digital media revenue and most of the world’s leading retailers and brands are eager to work with affiliate marketers.
10 Best Affiliate Programs
- The eBay Partner Network
- Rakuten Advertising Affiliate Programme
- Food Blogger Pro
- Awin Affiliate Network
9. Partner with other businesses
Often partnering with other businesses can be a successful strategy. If you can find another business in your niche that is not a direct competitor, you will be able to combine your marketing efforts and reach new customers.
They can partner with a freelance copywriter who specializes in website copy. By agreeing to promote each other’s services, web designers are now open to all of the author’s social followers. This is a mutually beneficial arrangement by partnering and there is no risk of losing customers because you offer different services.
10. Create an app
Building an app can be an effective way to market your business while building an app can improve the service you offer to your customers. Apps give businesses a new channel through which they can send targeted communications to their audiences and market directly to them through apps. Giving your customers a new and more convenient way to interact with your brand can also increase sales.
11. Set up referral rewards
You can promote your business by setting up referral rewards. A referral program is a smart way to generate customers from your customers. Here’s how a referral program can work. First, you create a system that can help you provide each customer with their unique referral code. You tell your customers that if someone uses that code during their next purchase, they can get a reward.
Referral Rewards the original customer now has an incentive to promote your business. People are more likely to become customers when they are referred by someone they know, so if you can encourage these referrals through a referral program, you can facilitate the growth of your business.
12. Sponsor charity events
Which helps your charity event to increase its success A charity sponsor can be an individual, local business, or large corporation Charity event sponsors can support your fundraiser with charitable donations or in-kind support.
For local businesses, sponsoring local charity events is a great way to get your name out there. Sponsor marketing to charity events comes with some great benefits, including:
- Connecting with those in your community
- Associating your brand with positive emotions
- Displaying your name where there are locals or in a crowded place
How do you get sponsors for charity events?
- Personalize your request for each potential event sponsor
- Ask for event sponsorships early.
- Follow up
- Be creative when asking for event sponsorships
- Celebrate your sponsors