Instagram is a social media platform that has grown powerful within a short time span. Being a stage that offers much more than just sharing photos, Instagram can be used for marketing as well. Considering the benefits of Instagram Marketing, a large number of individuals and businesses are turning towards it. If you also have the desire that your brand should be noticed by and attract people in millions, you need to focus on not just SEO but social media sites such as Instagram also.
Instagram provides you the opportunities to communicate with as many users as you want along with catching their attention in order to make them familiar with your products and services. Nowadays, more than six hundred million people use Instagram on regular basis and bringing your products in front of such massive numbers will for sure offer excellent results. With Instagram marketing, you can easily stand out of your competitors by promoting and selling your services and products in form of videos, images, and stories. It is a simple tactic that even a user not having designer background can use by creating beautiful stories and content for the audiences.
World-class Instagram Marketing Strategies
After being aware of the importance of Instagram Marketing, let’s start with the most amazing Instagram Marketing Strategies. Using these tactics in a proper manner will ensure you to have a good business growth in 2018.
“With these Instagram Marketing Strategies, be ready to entice more audiences, more followers, and drive more sales”
Check profiles of your competitors: The first thing you should do to get the best out of your Instagram Marketing is research and gather info about your competitors. Posting a picture or video is not about simply putting it. Your post should be related to your products so that the audiences can receive the right information. Experts reveal that going through your competitors’ profile provides you with the capability of doing better. Hence, start following the top marketers and gather the information and tips that can stand your business out from the crowd
Make Use of Good Pictures: To make your Instagram Marketing more real, the photos you post should be of high-quality. Taking and providing genuine pictures is one of the best tactics to gain audiences’ attention. Try to locate the images that perform for others as this will display the trustworthiness of your brand which, in turn, make people purchase from you. Don’t miss the simple yet beneficial opportunity and attempt to make the best use of your creative skills.
Use videos for promotion: In addition to the posting of the qualitative images, create and provide videos associated with your marketing needs. The method will become perfect if the video making includes Animato which allow you to create square videos. Every video from your side should be of the same sequence and font as it is important for maintaining mobile-viewing. Your followers will surely appreciate such types of posts which in turn help you in building a good bond with them and other audiences.
Have advantages of using free Instagram tools: If you want to double your followers within minimum possible time, use the beneficial Instagram tools. These tools will make you measure the performance of all the posts and updates your Instagram Account is dealing with. Simple Measured is a tool especially for those who are having business accounts. It has the ability to take care of 25000+ followers. Keyhole provides the capability to pick information from audiences’ Instagram Account. Just having a profile (even good) doesn’t offer marketing success. To attract millions of audiences, you should use the tools such as Brandwatch, like4like, and more. So, enjoy having the excellent benefits by using these free tools.
Be prepared with bio link: Your bio page should hold the same link that the post provided on your Instagram has. In order to develop great existence on Instagram that ensure good leads and boosted sales, the post should be planned in advance. Creating an operative business bio is vital to get remarked by others. But while doing so, take care of the following things:
- Provide your Instagram account with a right username. It makes followers search you with great ease.
- Set an image that should be associated with your organization or brand.
- To put the great impression on the audiences, make the correct bio of 150 characters.
- Your bio must hold the best possible and post-related link. The link should be capable of providing an idea regarding your business’ products.
- Put the call-to-action buttons.
Spending a little time in creating a qualitative business bio will result in making great differences to your Instagram Marketing.
Avoid using automation tools: Improving your followers base does not mean increasing the number more and more. While interacting with the followers, you should consider the products you are vending or want to vend. What you need to do is search, locate and start following the people interested in hashtags. In order to be noticed, like their profiles and start communicating with them. Your goal must be to have quality followers rather than the quantity.
Instagram stories: ‘Instagram stories’ is another excellent tool that can help you in making the audiences interested in your products and services. This not just offers clear understandings about your business but also drive sales.
Conclusion: Undoubtedly, every single business’ owner has the desire to reach and stay on the top by building qualitative, powerful, and trustworthy connections that are vital for success. You can get all these just be being active on Instagram. Hence, make efforts to create a good content, image, and bond that encourage audiences to trust you and become your customer. Performing Instagram Marketing with help of the strategies provided here will for sure aid you to stand out from your competitors. So, use them without wasting more time, take your business to the next higher level.
Apart from the mentioned one, there are a number of other things that can also be included in your Instagram Marketing Strategies. To know about them or for any other information related to Instagram or its marketing strategies or tools, keep reading our articles.
I am currently working as software and web developer at Megicbyte Solutions, a leading SEO Services Company in USA/ India. I am a keen reader as well as developer and other than my task, I am interested in social media marketing, content writing, and supporting others in digital advertising. If you are attentive in going through more provocative stuff, follow Megicbyte Solutions on Google+.