How to Market Yourself on Your Resume
Whether you realize it or not, you are branding yourself every day. When you are creating your resume, you are designing your own brochure. Whether you’re a high school grad looking for an entry-level job or an MBA looking to upgrade your job, you can’t apply for it unless you send the company your resume.
Even if you have a referral, you’ll still be required to bring along your resume, the same you would for a walk-in-interview. Your resume is the first thing an employer will look at before meeting with you, and any call you receive to invite you for an interview also will depend on the resume.
That does not mean you should not focus on developing your skills to grow your career or groom yourself to look your best for the interview. On the flip side, even if you have a degree with great communication skills and expertise with a promising career and potential, 87% of the employers will not call you if your resume is not sufficient – you won’t be able to sell the abilities you already have. Why? Because your resume lacked something.
How to Market Yourself?
Just as it is in marketing – the very first step is to identify your target audience. And there is no question that your target audience is an employer. If you are preparing for your dream job you need to get to know your potential employers inside and out. Otherwise, the majority of job seekers would simply make one super awesome yet generic resume which could be used for any job that interests them. However, there are some key factors to understand when preparing the perfect resume. Here they are, listed below:
– Know your USP (Unique Selling Point)
You need to figure out your Unique Selling Point. Every brand has something exceptional and unique to offer in the market in order to stand out against all its existing competitors.
– Away with words
Words are the key to your success. We may lack something that we can cover up with words or we have something extraordinary to offer the job that if not told with the appropriate words could lead to missing out on our dream job.
– Show a little personality
It’s important to understand that a lot of times in the interview process the only thing that differentiates one candidate from another is their personality. And the same is the case with the resume – you have to make your personality stand out.
No matter which job you’re applying for, technology is everywhere. We can’t just learn only the newest skills that support our particular skill, it’s also very important to learn all the basics of every type of technology.
How to write a convincing resume?
– Start with an impact:
There are hundreds of brands and millions of people in the world, but it’s a fact for most of us that the ones we come across, we often forget a day later. Sure, some of those people stay in our minds for a time and that is where the resume impact comes into play.
Show what you can deliver:
There are things that we are really good at and you need to play these up on the resume. But, don’t exaggerate anything or outright lie on the resume. That will not work out in your favor and in the long run, will challenge your credibility.
Focus on the big picture:
There are a couple of places in which you need to emphasize your future goals. Make sure your goals are big within the prospective company because the employer may find you interesting and even more reliable as a potential candidate.
Speak the same language:
Try to use the kind of tone and language that your targeted company speaks and let that reflect in your resume. Search their employees and HR profiles on LinkedIn and on the company’s website to find out any useful information.
Be specific, precise and objective. Do not write an essay on yourself but highlight your strengths, that’s the most efficient way.
How to brand yourself?
Use words such as able in sentences like – I am able to handle multiple tasks on a daily basis. This will back up your prior experience. If you think you are creative, say something like – I use a creative approach while solving problems.
Do not forget to mention somewhere in the resume just how dependable you are and you can be when it comes to time management. It is good to be positive and energetic. Market yourself by saying how excited you are about the possibility of acquiring new skills.
You should also incorporate as many positive words into your resume as possible. Use words such as Flexible, Hardworking, Honest, Enthusiasm, Trustworthiness, Creativity, Discipline, Patience, Respectfulness, Determination and Dedication.
It is advisable that your personal statement should be no more than 150 words and should not consume more than four or five lines of your resume.
Follow the trends:
Keep in mind the in-demand verbiage. Your next employer is planning to invest in you, therefore they need to be sure about how enthusiastic you are about working and how motivated you already are in your career. This is a timeless trend and you need to follow the trends by adding words like Initiative, Organization, Planning, Communication, Teamwork, Leadership Skills, Problem-Solving, and Flexibility in the strengths and experiences section of your resume.
The good news is that the one-page-resume rule is gone. As a matter of fact, it has been dead for a while now. The two-page resume is actually preferred and quite common now. So, if you’ve been excruciating over how to stick to one page because of how hard it is, then agonize no longer.
The Bottom-Line is:
I was basically watching my Cox TV and working remotely due to my sickness and that is where I discovered how essential and badly neglected our resumes are. The best part is, we can rebrand ourselves by taking advantage of this opportunity. I hope this article is able to help someone fix any common mistakes they have on their resume.