How do push notifications are effective in-app user retention?
Nowadays, app developers and marketers know that user retention is the foremost way to sustainably grow in a competitive market. It has been proven that retaining 5% of your users can boost your business growth by 30% or more.
In this article, we’re going to tell y’all, how the top-grossing apps are using the push notifications for user retention.
Here you go,
Engagement & User Retention Problem
It is true that to achieve sufficient mobile app engagement and user retention is not an easy job. A fact which supports this statement says that user abandonment (apps used only once and then abandoned) accounts for 23% of users. Despite it, in recent years a slight improvement in user abandonment has been observed, but nearly a quarter of users still desert the apps almost immediately. Moreover, the report says that, if an app is not opened in 7 days, then there are only 60% chances it will be opened again. Furthermore, the reality is nowadays app developers are facing a big challenge because now the users have a lot of choices to switch.
Also, increasing engagement and retention will lead to more active and loyal app users.
To achieve your desired results, we’ve come up with the following tried and tested methods that will help you to produce results that many brands are failing to achieve.
Do you know? Providing a smooth onboarding experience to the users can help you significantly to reduce abandonment rates. Users find more difficult when at the beginning of using an app includes too many steps to sign up, too many information fields, complex features/functions, etc. – Hence, they are more likely users are to abandon it.
Always consider that first impression is imperative, and user experience is not at all an exception. Effective onboarding also ensures that users don’t abandon the app immediately after opening it. It has always proved to increase user lifetime value by up to 500%.
Here you go with the following steps that can help you create an intuitive, frictionless app onboarding process.
Always make logins and account creation easy by reducing the steps for a signup, offer multiple registration options, etc.
Don’t show desperation by overloading users with information from the get-go. Instead of it, you can offer feature/functionality education as the user gets to those features.
Furthermore, you can also teach through action to expose gestures/actions needed in the app experience
Use Push Notifications (The Right Way)
We can’t deny the fact that push notifications have been shown to increase user retention. Various statistics have shown from 56% to a 180% improvement. With it, users who have opted into receiving push notifications have tended to exhibit 88% higher app engagement than those who aren’t up with it.
Also, the push messaging program serves some very particular and essential functions. For instance, it helps to remind the user that they’ve downloaded your app successfully, which we believe is very important when you’re in this highly competitive environment and trying hard for valuable real estate on a user’s device.
It can also encourage usage through the help of targeting messages that are based on behavioral data and preferences. For those applications which serve very particular functions and aren’t supposed to drive daily usage, it helps to engage subscribers by giving them a compelling reason to return, for instance, a discount, promotion on a service/product.
The Single Grain’s Guide to Mobile App Advertising also says that, push notifications are very significant and useful in drawing a user’s attention at the right moment to drive them directly to your application to perform a particular action.
Include Elements of Mobile Personalization
The personalization of mobile is commendable falls under the most important aspects of a compelling application. It is because personalization has always helped in providing a more unique, relevant experience to the user. The more interactive experience is with a user’s needs and preferences, the more likely they are to continue to use the application consistently.
You should also know that apps are no longer delivering uniform experiences. Whenever & wherever possible, personalize user experience is preferred by using prior known data to showcase and send relevant content and material in the app. It is because of the more customized content and tailored insights always deliver real value to the user.
You can start by including the user’s name on screens and in messaging. It is an easy way to personalize the content, but if you dive deeper to ensure push notifications significance, you will find it is the strongest relevant elements to add to your marketing campaigns because personalization truly thrives.
Using push notifications which are molded according to user interests have a 54% conversion rate, versus 15% from broadcast messages. Nowadays, users are asking for greater personalization. Hence, you must meet their demands by tailoring their interactions with their preferences, location, and individual behaviors.
But the game doesn’t end here, if you implement push notifications improperly, which can lead you to send users irrelevant messaging or notifications that users deem annoying, then the effect will be very opposite.
Offer and Incentive Program
On more tactics to drive engagement and retention is to give users an incentive to use your app. It can include mobile-specific rewards, specialized content access, coupons, special promotions, and other offers, which will help you to drive very interesting conversions and encourage engagement.
Encourage Two-Way Communication
The communication cycle always gets completed when you ask your users for feedback, which shows that their input is being considered to drive the app in the direction they want it to go. The other benefit is they your open portal will not let them complain about your services and product sprightly. Firstly they will come to you to ask or complain which ultimately increases your goodwill and reduce the occurrence of negative online reviews.
We hope that our piece helped in every possible aspect of describing the significance of iOS and android push notification in app user retention.
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