SEO Fundamentals: 8 Prerequisites When Optimizing Your Site

In today’s technologically advanced world, SEO has gained a lot of recognition because of its amazing traffic drawing techniques. Digital marketers all over regard SEO as an effective tool and use it for gaining important goals. SEO is considered as an umbrella for all the techniques you can use to guarantee the visibility of the website and its content on SERPs (Search Engine results pages).


The techniques vary from technical practices you can attain behind the scenes on the website to all the promotional ‘off-page’ approaches you can use to raise the site’s visibility through social media marketing & link building.

When we discuss visibility, we mean how high your website appears for specific pointers in the ‘organic’ results. Organic results denote to those that come up naturally on the page, not those that are in the paid-for units.

Why do we require SEO?

SEO as we have discussed earlier, is significant in attaining profits for the businessmen and marketers. Framing a strong website architecture and offering clear navigation will assist search engines index the site easily. This will also offer visitors with a good experience of using the site and encourage repeat visits. Its good to consider that Google is progressively giving attention to user experience. When we talk about how much traffic is driven by search engines to the website, the percentage is submitted and perhaps the clearest pointer of the significance of SEO.

What are Search engines looking for?

Relevancy: Search engines are quite smart and they try to offer the updated, relevant information to their users. Taking from a simple query to a complex one, Search Engine will always filter the best, most relevant info out there. So, being relevant to the target audience can go a long way in terms of enticing organic traffic.

User experience:

User experience

It is how a user feels when he/she is on your website. The overall site design, color combination, content, and navigation contribute to the user experience. A user always comes in search of the best website experience and when he/she does not get it, they leave the website and go. For this, one must have a website that looks great and have all the basic pointers and categories one searches for. Have a website that is easy to navigate, takes less time to load, and of course looks pleasing to the eyes.

Quality content:

Search engines always search for the quality content. A well-structured and engaging content make the ratings higher and also help the websites to attain the best results. It is crucial to hire experienced writers as well so that the quality of the content remains intact. Look for the trendy topics and simple language so that the users do not find it difficult to go through the content. Make it simple yet effective to make a mark online.


This factor was not at all the deciding factor in the earlier times. But, with the rising competition and digitalization, the need of loading speed for the websites has become a priority. How fast your websites loads can be the deciding factor today. With this, Google has also started by penalizing the websites or web pages that load slow.


Millions of people today are using the Internet from their mobile phones.Keeping this in mind, websites should be responsive and optimized for different screen sizes. With it, Google is also keeping a strict watch on the same. Crafting your website as per the requirements of the users has come to be the top deciding factor today. Make efforts and start framing the websites compatible with mobile phones. If you want to achieve good results, a mobile-friendly website can be the best way to achieve success!

Internal linking:

Internal linking

It is one of the best and most useful techniques and the most overlooked as well. You can use the method to earn the best results that too in a lesser time. Using this method can help:

  • Readers to find more relevant content
  • Reduce bounce rates
  • Help with the index and much more.

Start using the same and see the difference in the success rate of your business and website.

Meta Descriptions: It may not be that effective with SEO, but it makes the content more searchable and identifiable. Meta descriptions are basically a small paragraph that appears under the page URL. Users read them often before opening the link. There is a 156 characters limit set for the description. Make it effective and draw many users.

Alt tag(Image tagging): For your information, Google only reads the info you provide about the images. The ‘alt text’ is what we are discussing here. It is basically a short summary of the image which helps search engines recognize it. You can use the keywords in alt text but do not overdo. Image tagging also helps when making the visual content more recognizable in a Google image search.


The list above is not comprehensive but it has worked for all. If you do not have time, you can also search for a professional help that can show you the right path to a successful SEO.

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