Top Secrets to Make Your Android Mobile App Popular
Today, it’s hard to find someone who is not using a smartphone. According to Walker Sands 2017 Survey Report, nearly 80% of people in the US own a smartphone. Another report by comScore’s shows that mobile apps make up 87% of total mobile minutes. This clearly indicates that the demand for mobile applications is going to surge in the coming years.
If you are also planning to enter the Android mobile application segment to increase your brand exposure, you need to know that it’s a crowded marketplace and if your mobile application doesn’t have what it takes to drive millions of downloads and become viral, you may end up wasting your time, money and app development efforts. Owing to the stiff competition in the mobile app development industry, it becomes difficult to drive millions of downloads and achieve that virality quotient. That doesn’t mean it’s impossible for your mobile application to stand out in the market. In this insightful post, I’ll walk you through the top secrets that will help you boost your Android app downloads and make it go viral. Let’s get started.
1. Optimize Your Android App For Multiple App Stores
App optimization should be your first and foremost priority in order to drive millions of downloads. For the same, you need to use a unique and eye-catching app icon that will let your Android app stand out in the crowded marketplace. Furthermore, while submitting your mobile app to app stores, you should use targeted keywords in the title and description section but try not to overuse the keywords, as it may impart negative results. Also, use only those keywords that are relevant to the purpose or functions of your mobile app.
You should also look beyond Google Play Store when submitting your mobile application to an app store, as there are many other unknown app stores available and they are not as competitive as the Google Play Store. In other words, you should market your Android mobile application in as many app stores as you can.
While marketing your mobile app on any app store, you should never forget to include 4-5 engaging screenshots of your app. This is because prospects always check the screenshot before downloading any application from the app store. This technique works well for almost every category. If the screenshots seem dull and uninteresting to a prospect, chances are more that users won’t download the app. So, it’s recommended to use only the best of your screenshots to drive the number of downloads.
2. Leverage Demo Videos
You should leverage demo videos when marketing your Android application since videos deliver more information than pictures and text. Besides this, videos last longer in the minds of users. However, there are certain rules that you should keep in mind when using demo videos for your app marketing. The demo video should be concise enough so that everyone can watch it till the end. The ideal duration of demo video should be around 30-45 seconds but it should not be more than 1 minute in any case.
When creating a demo video of your Android mobile application, you should try to cover the most important information in the first few seconds, as there are many people who don’t prefer to watch videos till the end. Besides this, you should also share your demo videos on all the platforms that you come across and make it easy for the recipients to absorb the content of your video so that they can share it further among their friends.
3. Promote Your Mobile App on Your Website As Well
Besides promoting your app on multiple app stores, you should also market it on your website as well. When it comes to marketing on the website, you shouldn’t just mention the app as a footnote. Instead, you should dedicate a complete page of your website to your Android mobile app, wherein, you can mention all the features and benefits of downloading your mobile app. Also, don’t forget to include a link on your website that takes users directly to the download page of an app store.
4. Promote Your App on Social Media Too
Today, people can’t get enough of social networks be it Instagram, Snapchat, Facebook, Twitter, or any other. Thus, it becomes important that you should make the best use of social networks to market your mobile app.
You can start with creating your mobile app page on all the popular social networks. Once your page is created, you can start building your followers count by interacting with them. By doing this, you can earn not only a good number of followers but also build a good rapport with them, which in turn, will help you get more followers. If you don’t know the tricks to increase the followers on social networks, you may seek help from a social media expert.
5. Hire Niche Influencers
Over the past few years, influencer marketing has turned out effective to businesses both large and small alike. According to a report by emarketer, 81% of people that tried influencer marketing said that it was effective. This indicates that influencer marketing can do wonder for you as well.
You can collaborate with a social media influencer of your niche who has hundreds of thousands of followers to market your mobile application. Always remember that hiring a micro influencer can drive more engagement over celebrities.
Once a micro influencer promotes your app in his network, you’ll start getting tremendous download and installation. The best thing about influencer marketing is that it is not only cost-effective but also quite affordable as compared to other forms of marketing.
To make your Android mobile app popular, you’ve to make consistent efforts in marketing even after your app starts gaining good traction. You might have seen that virtually all successful apps still get promoted, it’s because they still want more number of users. Implementing the strategies discussed above doesn’t necessarily guarantee that your Android app will become viral. However, if you implement, it will definitely increase your chances of getting popular.