Push notifications are the marketing tools to communicate with usersfor gaining engagement on your website. The push notifications are very simple to use as you don’t require the user’s contact information for marketing.It aims to achieve user engagement with the help of push notifications.

Push notifications are permission based and targeted, this means you can’t send message to someone who doesn’t want.Push notifications are used to deliver all sorts of information to users like special offers, location based messages, new content on news and media app, etc. and much more.

It is important to find best push notification service to suit your business needs. Find the best push notification tool according to your specific needs.  Let’s look at a few push notification services. Here is the list of a few best push notification tools.

1. Urban Airship:

Urban airship specializes in mobile communication experiences like SMS messages, email, and mobile wallets including the mobile app push. The predictive analysis and AI optimization are the essential features in Urban Airship. Most of the leading brands and enterprise customers use this as a push notification tool. The range of business verticals and trusted clients are ABS News, Adidas, and Virgin Galactic.

Urban Airship

Pricing & Features:

  • The free trial is 45 days free and the basic plan starts from $99/month for premium members.
  • The security level is too high.
  • Hosted on tier 3 SSAE 16 certified data center with fully redundant power backup.
  • The functionality includes app push messaging, in-app messaging, location and proximity targeting.
  • It uses 75 billion pushes a month for 2 billion active app installs.

2. PushEngage:

Pushengageis a web browser push notification sending platform. It allows marketers to send segmented messages to their users.  It has been used on 9,000+ websites in 125+ countries.

PushEngage

Pricing & Features:

  • Cart abandoned Push Notifications
  • Dynamic segmentation
  • Advanced analytics
  • Automatic responders
  • Multi-site support
  • Plan for 5,000 subscribers – $29 / month
  • Business plan for 25,000 subscribers – $59 / month
  • Large Business plan for 100k subscribers – $99 / month
  • Enterprise plan – As per request made by customers

3. PushMaze:

Pushmaze is a self-hosted web and mobile push notification service to send the notifications via FCM(Earlier Google Cloud Messaging Service). A durable, secure and fully managed messaging service that provides many to many messaging. It is considered as the best browser push notification tool with its distinct features.

A user can access the service through a self-hosted software that allows the web and mobile push notifications on browsers for free. The user gets the service with a one-time purchasing cost. Pushmaze doesn’t demand any recurring charges.

PushMaze

Pricing and Features:

  • Builds simple and complex segments for relevant user experience
  • Segmentation includes demographics, location, technology, lifecycle stage and many more.
  • Rich media
  • Action buttons
  • Personalization
  • Price: Custom pricing

4. Swrve:

Swrve is one of the leading mobile marketing automation companies which provide only push notifications as their services. App analytics, A/B testing, in-app campaigns are some other features in Swrve. The trusted clients are Electronics Arts, Warner Bros., Life360, Sony, and McAfee.

Swrve

Pricing & Features:

  • Segmentation capabilities allow a high level of push messages personalization
  • Delivery support on the basis of local time push notifications
  • Analytics tools for A/B testing
  • Supports on iOS and Android

5. Pushwoosh:

Pushwoosh is a highly scalable system that enables many organizations to manage their push notification traffic. The platform allows to send push notifications on different platforms like iOS, Android, Blackberry, Windows, etc. and many more.

The platform uses its push marketing strategies to facilitate users with more relevant and personalized content.

Pushwoosh

Pricing and Features:

  • Advanced reporting tool with analytics support
  • Multi-language provision
  • Remote API
  • Cross-platform compatibility
  • Scheduling of push messages
  • Location-based tagging support

6. Mixpanel:

Mixpanel is an advanced push notification tool. It helps in tracking people’s activities and behavior on mobile and web to send push notifications. Many organizations get user retention and engagement by using this service.

Mixpanel

Pricing and Features:

  • Funnel analysis
  • A/B testing
  • Auto tracking
  • Precision segmentation with real-time data analytics
  • Price: The enterprise plan starts from $999.

7. Onesignal:

Onesignalis a multi-platform Push notifications tool being used by about 300000 app developers to send 1.2 bn push notifications daily for 100000 mobile apps.The trusted clients are UBER, Cisco, Adobe, Slate, and LINE.

Onesignal

Pricing & Features:

  • A/B testing
  • Localization
  • Delivery scheduling
  • Unlimited segmentation
  • Full API
  • Data import & export
  • Price: The premium account pricing available depending upon the request from the customer. The standard account is free.

8. PushAlert:

Pushalert is an advanced tool that includes a WordPress plugin.It sends notifications to both web and mobile users. The trusted clients are Northweek, evidea, Hawkers, Vodafone etc. and many more.

PushAlert

Pricing and Features:

  • Audience Creator
  • Enable you to send notifications to the most relevant subscribers
  • A/B testing
  • API that can link directly with your web or mobile app to personalize notifications
  • Free plan available and the paid plan starts at $12/month.

9. Izooto:

Izooto is a web push notification sending platform for both desktop and mobile. Izooto provides these services mostly to e-commerce companies.

The high features help the businesses to boost the revenue, accelerate conversions via engaging push notifications. It also helps the publishers to monetize the web inventories through the web push notifications.

Izooto

Pricing & Features:

  • The basic plan is free.
  • For sending the messages to 2,500 subscribers and more – $25/month
  • More than 5,000 subscribers and more – $75/month
  • Automation
  • Personalization
  • Dynamic retargeting

10. Catapush:

Catapush is a delivery API that allows you to send notifications to your app. You can send data-driven, transactional notifications based on user activity on your website or app.

You can check the real-time statuses and delivery confirmation for every information. You can send the rich media as messages. It is having the capacity to push up to 100 messages simultaneously.

The two-way communication feature is one of the unique features in Catapush. The recipients can reply directly to the push notifications and receive feedback from App users. The sent messages have assigned a real-time status as sent, delivered, and read.

Catapush

Pricing & Features: 

  • Up to 100 recipients – free
  • Above 25,000 recipients – custom pricing
  • 2Way communication capability
  • Real-time IP dedicated channel for message delivery
  • Apple (APNs) and Android (GCM) support
  • SSL 128 bit encryption support

Takeaway:

All the above-mentioned tools offer many different as well as similar features. The tools will help the business in achieving customer retention by delivering the messages to the specified target audience. You need to compare your requirements to choose a suitable service for your brand. Check for the tools that provide you long term benefits with an affordable price.

Marry AnnTechnology
Push notifications are the marketing tools to communicate with usersfor gaining engagement on your website. The push notifications are very simple to use as you don’t require the user’s contact information for marketing.It aims to achieve user engagement with the help of push notifications. Push notifications are permission based and...