SEO is an important component to ranking higher in Google – most law firms are paying tons of money to get their company noticed. The problem is these attorneys and firms have zero knowledge of SEO tactics, therefore they are relying heavily on SEO agencies to successfully rank them to the top – without knowing what good SEO looks like.
Although SEO can take a lot of time and patience to get a good gist of it – thankfully, there are a few basic steps you can learn with or without an SEO agency. Are you ready to learn more? Here are 5 steps to get you started.
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Utilize Social Media
As a business, you should already be on social media. Most law firms typically do have at least one social media platform, but for SEO purposes it’s vital to have at least a profile on the five big ones: Facebook, Twitter, Google+, LinkedIn, and YouTube. But don’t just create the accounts, you should be at least active in two or three while making sure your website is linked to each social media profile.
Blog Daily or Blog Often
Blogging is a great way to grow your ranking on Google. The more you provide valuable content, the higher you rank. You need to become the authority in your industry and the only way to do that is publish frequently and consistently. Monthly blog posts do not help your SEO as much as weekly posts, but even one post a week is low. To easiest way to handle blogging is to find topics that are most relatable and valuable to your audience and go from there.
Use Alt Tags
Always describe all of your visual and video media using alt tags, or alternative text descriptions. This technique allows search engines to locate your page, which is crucial – especially for those who use text-only browsers.
Alt tags are also helpful when an image isn’t loading on a page. It provides better image context/descriptions to search engine crawlers, helping them to index an image properly.
Another way to gain authority to your website, as well as rank higher, is to link out often to trustworthy sites. In blog posts, that means linking to a local or national news source when commenting on a story, or linking to the relevant statutes when discussing a law. On your main web pages, make sure you link to each of your attorneys’ alma maters, as well as any legal associations you belong to or received awards from. This builds an association with websites Google trusts.
Promote Your Content
If you are posting on your blog posts frequently and consistently make sure you are sharing it on your social media accounts. Simply the fact that you’re active on these accounts sends signals that Google pays attention to.