5 Tips to Craft a Successful Web Design Proposal

Quick question: How do you think the websites that you love to visit every minute of every day came into existence in the first place? These are the works of individuals called web designers. Like wizards, they wave their wands and conjure content out of thin air. Give them a chance and they will create a website for you. Nearly everything you see on the web, from the styling of the text to the layout of the pages, and from the positioning of the header images to the inculcation of the video content etc., has been mapped out by web designers. They outline the world of the internet and make it maneuverable for the users.


The job of web designers is super interesting. It’s a mixture of the creative arts and the science of technological languages and tools. That is why most of the individuals today opt to go for it, because of its scope and the financial earnings. However, the major problem encountered by the web designers is the lack of projects they manage to get. Don’t get me wrong. There are thousands of projects out there, just waiting to be tackled. But the way they are approached, and the manner in which the designers propose their services to the clients fall short of the expectations. That’s why I’m here to help you with the following tips for writing the perfect web proposals and pitches that are very hard to turn down. Do give them a read, as they’re tried and tested, and recommended by experts.

Research Avidly:

You simply cannot find a list of clients online and send the same proposal draft to each and every one of them, because that would be untactful on your part. Every client has their own specifications and requirements. For example, one might be concerned with a marketing niche, while the other might be hoping to create a website around bakery products. You have to conduct a thorough research before framing your proposal. Go online, using a stable connection like Time Warner internet, and look up each client, study their business models, scan their histories, and especially go through their RFP (Request for Proposal) section. Why? Because this is the part which lists what the clients are expecting from the applicants. You can read up on this and see if you fit their criteria.

Diagnose Loopholes:

Once you find a client whose requirements meet your skill-set, then you can start outlining your proposal. But in order for it to have a greater impact, it needs to highlight the specific problems that the respective client is facing. Because clients tend to favor a proposal that addresses their individual profile, rather than a vague one which shoots haphazardly into the air and hopes to hit the target. For this purpose, you need to wear your designer glasses and closely diagnose the client’s site. Find what you deem as a potential problem and then start your proposal from there. Tell them what they lack and also throw in the punch line that, lucky for them, you know how to get the job done.

Propose Solutions:

This is the most important part of the proposal because it is here that you’re going to be defining your worth in relation to a client’s project. After you’ve highlighted the possible problems that the client site is facing, then it’s time to lay out your proposed solutions to those problems. In simple, concise and clear terms tell the clients what you’re bringing to the table and how you’re going to meet their needs with your spectacular designs. Tell them how your approach to the issues is unique and how it makes you different from the other applicants.

Include Testimonials:

Having to go through thousands of applications, each boasting of uniqueness, the client most probably will overlook your claims if they’re unsupported. In other words, the client needs proof that you will deliver what you oh so confidently promised. It will be wise of you to cater to this beforehand. Include testimonials and referrals of the past clients in your proposal who’re really happy with the job you did for them. Other than that, attach samples of your most recent work, so the client can see your progress. Don’t be afraid if your proposal is entry-level. What matters, in the end, is your skill-set, your confidence in arguing your case and your devotion to help the client reach their objectives.

Mention Add-ons:

Don’t be afraid to pull out the big guns at the end. Tell the client in straight terms your costs, the timeline of your dealing with the project and the potential benefits that the client will reap from your service. Make your proposal extra-enticing by mentioning add-ons or any extra service you will do for free, like hosting after delivery etc. People always jump at the opportunities of freebies.

So, if you follow these tips while writing your proposal, you’ll definitely land web designing projects by the minute.

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