Live Streaming has been helping many brands and businesses to boost its pan presence and grow exponentially well in the digital marketing sphere. It has become an integral part of digital marketing dynamics. With each passing year, more and more digital marketers are inclining towards video streaming solutions to expand the reach and boost sales lead for any business or brand.
Whether you are planning to live stream corporate events or opt for live event broadcasting for personal or brand events, it helps you serve your purpose if done efficiently. An ample number of platforms are available nowadays that offer live video webcasting services that help any brand or business to leverage. When a brand hosts an event, it becomes impossible for the attendees to attend the event in person even if they are interested in it due to various barriers starting from geographical constraints to hectic work-life schedules.
Live event webcasting has made it easier for brands and businesses to reach potential target audiences around the globe thereby resolving the barrier of geographical limitations. Live stream events on social media help brands to connect with their potential customers on an emotional level which results in building customer brand relationships. It helps brands and customers to understand each other in a better way. The live audience can interact with brands in real-time through commenting during live event broadcasting.
A few years ago many broadcasters had doubts about the cost of live streaming an event, which makes them worried whether they should opt for live event webcasting or not. A number of social media platforms are available nowadays that allow you to Live stream your event absolutely free. It has completely resolved the barrier of cost which was a major cause of concern for small brands. When compared to other forms, live streaming saves the cost and is one of the cost-effective measures for promoting any brand or product. It helps to build an emotional connection with audiences by sharing a raw insight into a company’s or brand journey which holds lots of ups and downs. With the change in time, the audience enjoys authentic content much more than camera roll actions. Sharing sneak peek of behind the scenes, product launch, product demos, and the brand event can all be done by live event broadcasting and reach millions with a single click.
If stats are to be checked a large number of digital broadcasters don’t even spend a single penny for live event broadcasting and are growing exponentially well. Live event broadcasting helps in increasing ROI as it can be easily measured by audience satisfaction. Interacting with your potential customers during live webcast allows customers to ask the most relevant questions directly to the brand in real-time. If the audience loves your live event webcasting they can share live stream events on social platforms with friends and family which helps in boosting brand awareness and give it more exposure.
With the emergence of 2020, new trends for live streaming events even came into play, which is anticipated to please the more smart audience in a smart way. Sometimes live event broadcasting falls flat on the face without being able to achieve the desired results. In this article, we will share a complete guide to live stream your event in 2020 successfully to achieve the desired outcomes and make your live stream go viral on social media thereby gaining more clicks and likes.
Let’s have a look at how to set up before you “Live Stream your Event”
It’s quite a complicated task to stream Live smoothly without any barrier. There are various elements you need to keep a check on before you hit the Go Live button and start the live event webcasting. For a hassle-free live event webcasting, determining the needs of Live streaming your event is a must to refrain from any obstacles.
Whether you are live streaming for a brand event or live stream corporate event, specific settings for live event webcasting is needed. The camera setup and the audio equipment along with a strong reliable network play an important role in live event broadcasting.
When you plan to live stream your event by a surveillance camera, it delivers a promise of better quality, thereby enhancing the viewer’s experience.
1. Select the device to live stream your event
It’s not a big deal nowadays to select the device for streaming Live. You can simply stream live from your smartphone, laptop or PC by selecting the best social media platform. It’s not mandatory to invest in high budget professional devices for live event webcasting. You can simply stream live by sitting anywhere around the world.
2. Ensure the audio and video quality of live stream beforehand
If the live stream of your event is buzzy or unclear with a lot of unwanted noise, the audience who tuned in live to catch the live event webcasting will turn off within seconds. Who likes to watch blurry or pixelated video content. If the quality of the audio and video of your live stream is not up to the mark the audience will lose interest. It becomes necessary to check the camera quality beforehand. If required, invest in better quality professional cameras and audio equipment for better video and audio quality. Live stream your event by surveillance camera for delivering a high-quality video stream for your viewers worldwide.
3. A strong, reliable connection is needed
For live events broadcasting a strong, reliable internet connection with a higher bandwidth is a must. Whether you want to Live Stream corporate event or schedule live event webcasting for a brand event, internet connectivity is a must. When you start to live stream your event, a large pool of audience from around the world tune in live to catch the live stream of your event. If the internet connection is not strong enough to handle the traffic it results in making the live stream fall flat on the face. A strong internet connection that is reliable and has higher bandwidth is a must for Live Stream corporate events as well as personal events.
4. Select the best network to live stream events on social media
A wide array of social media platforms offer live video webcasting services that help any brand or business to leverage. Select the best live streaming platform that suits your business needs. Facebook Live, Instagram Live, Periscope are some of the top trending social platforms that offer top live video webcasting services free of cost.