Online advertising is the need of the hour, and it’s quickly turning out to be a great method to raise the CTR and conversion rates. Within the next few years, online advertising could surpass all other types of promotion in terms of popularity.
However, because of the popularity, the competition among businesses is getting tougher as the online marketplace is getting overcrowded with ads.
So whether you’ve adopted Google AdWords, Facebook Ads, or any, you need to make sure you are using them appropriately. This will allow our business to gain visibility and also enable you to save money in the process.
You can take a look at some of these tips and tricks to boost the CTR and Conversion rates of your website.
#1 Understand which conversions to monitor
This approach can prove to be an effective one for businesses. Now while E-commerce organizations may believe they should solely be focused on tracking the sales process, but there’s also scope to track engagement, downloads, email sign-ups on certain pages. Think about integrating Google Tag Manager to get even more organized with the actions on your website (like hovering over pictures, or video plays that pop up).
By adopting the tool of your preference, you can reflect on the metrics and conversions that result in a purchase or engagement with the brand. In this case, you can include some heat mapping during the decision-making process for more data as to which actions are a perfect indicator of conversion potential.
It is significant for you to know that the buyers aren’t your only brand advocates. Maybe your capacity to appeal to the retailers, bloggers, and other influencers are another significant part of that process.
#2 Conduct an A/B testing
Experimentation is the best way to eliminate risks in the process of decision making while enabling your marketing team with the scope for innovation of new opportunities.
Your objective should be to at least conduct several A/B tests at any given time on your site. You must understand that the word ‘perfection’ doesn’t exist in the realm of marketing your website, or product design, and the only way for you to decipher what works and what doesn’t is by consistently testing and evaluating.
Marketers often try to guess which elements to focus on and mess around testing things that have barely any impact on consumers or goals of conversion. In this case, the ideal thing for you to do is utilizing the data available to you to determine the most significant projects to concentrate on.
Based on the stage and structure of your organization, you’ll have a distinctive range of information available for you to use. Some organizations have plenty of data, and yet they don’t know how to capitalize on them, while other companies are struggling to integrate Events in Google Analytics.
#3 Develop a sense of urgency
Limited period offer!
Sale ends in an hour!
Even though these claims often sound too aggressive and a little too dubious. But, they actually work when it comes to converting the leads.
The reason they are so effective is that they are based on the psychological principle popularly recognized as the ‘fear of missing out’, or FOMO.
FOMO could be a great motivator. Consumers notice that a deal is ending soon and instantly feel the need to take action. They wouldn’t want to lose out on the savings they could be getting.
For instance, you run an academic website that assists the students with their problems.
You can highlight the pain-points of the students to get themto avail your services.
The elements like limited stock counters and sale countdown timers are widely acknowledged to convince people to take some action immediately. According to the industry experts, these elements (which they refer to as “negative urgency”) are known to momentarily hinder the logical thought processes in favour of taking action.
Basically, your prospect won’t stop pondering over whether they should buy because they’ll be too caught up in capitalizing on a great deal.
#4 Small modifications rarely produce significant changes
It sounds pleasant to hear about how a minor change brought remarkable results. It’s something we all aspire we could achieve.
And it’s definitely possible. Also, there are case studies which indicate how simple modifications have resulted in some excellent outcomes. But what’s also true is that such instances are a rarity.
You’ve got to be reasonable about your CRO (Click-through Rate Optimization) campaign. These small modifications might manage to uplift your conversion rates, but ideally, the best results are derived from large-scaleredesigns and overhauls.
#5 Prepare attractive Call-to-actions
Call to action is what makes your visitors willing to carry out a specific action. Be it buying your product, Signing up for a newsletter, creating an account or any particular action that you want the visitors of your website to perform. Typically, these are the ‘buy now’ or ‘add to cart’ buttons that we come across on various websites.
The ultimate goal of call-to-action is to persuade the consumer to do something. Now, in order to make a visitor perform any action on your website, there are several aspects that contribute to better chances of the consumer clicking that button. These aspects are-
- The consumer should know where to click to perform a certain action.
- The position of the CTAbutton should be easily visible.
- The colour of the CTA button should stand out from the surroundings.
- Use phrases that sounds like encouragements to the user when he/she is trying to perform an action. For instance, ‘Try it out’ or ‘Find out more’.
- If you’ve adopted a secondary CTA, even then you must prioritize the primary CTA.
- In case the content is lengthy, use multiple CTAs, so that the consumer doesn’t have to scroll up to click on the button.
#6 Focus on remarketing and segmented Lists
More often marketers contemplate the option of remarketing to cater to those consumers who have engaged with your brand but have notproceeded with buying a product. A marketer’s objective should always be to boost the standard conversions in a cost-efficient way, but if you have the scope to remarket to those buyers, then, by all means, do!
For those who have presently adopted remarketing, Google AdWords lets you segment your remarketing lists and create ads for individuals depending on particular landing pages they have visited. Even though there are many types of advanced segmented lists you can form, but Google definitely offers an edge over others, since it also explains the process of creating these lists.
#7 Data Is All that Matters
You are possibly no stranger to the importance of data and analytics. So, you know exactly what it takes to scale up the conversion rate of a page.
Well, this is where you are wrong.
According to the experts in the field, this ‘know-it-all’ attitude has doomed many businesses. You might have a clear understanding of the complex details of a great CRO campaign and have a perfect knowledge of your product, but if you’re trying to elevate your conversion rates without proper information, then you’re not quite clued in about your consumers.
Stop emphasizing on your own idea of what you think will click with your audience to increase the chance of conversions. When you’re optimizing or implementing a new technique, the only factor to emphasize on should be that of your results, and that cannot be achieved without relevant data.
If the outcomes contradict your individual ideas and opinions, then that would be a bitter pill to swallow, but you got to do it for the sake of your business.
#8 Present a precise and engaging value proposition
The possibilities of your conversion rate are measured by the value proposition, which makes it the most crucial factor or conversion.
Often marketers try to boost the results by modifying page elements like font sizes and colours, shapes of the CTA buttons, images, and so on, while the vital thing should really be concentrating on solidifying their value propositions.
Also, you need to understand that the value proposition for your company and your product are different. You must focus on both. So how do you present a great value proposition? The following elements have to be kept in mind.
- It has to be different from your competitors’ offers.
- You may be on par with your competitor on every aspect of value except one. There has to be some aspect of value (something that’s important for the buyer) where you must have an edge over your competitor.
Creating a value proposition needs you toreflect on what is unique about your company and your products and services. So having an impactful value proposition is not sufficient, it must be conveyed efficiently to attain favourable results. Also, you need to polish your value proposition until you can effectively articulate it in a single, instantly attractive sentence.
Irrespective of how greatly you craft your value proposition to determine how effective it is, you must analyze to check how it resonates with your ideal consumer. Optimizing value propositions is a continuous process that includes deciphering, expressing, and measuring.
When you implement all these ideas into practice, you will notice your CTR conversion rates increase remarkably.
Gracie Anderson is a marketing professional with an experience of eight years. She has been working for a reputed multinational organization. She has an affinity towards blogging. She had pursued his MBA from Griffith University. She has also joined My Assignment Helpfor Assignment help.