Boost Your Traffic with these Five SEO strategies
OK…!! Let’s take it this way… You are surfing for content… likewise there are other people who are looking for content on the internet. As a brand what you need to do is make your content visible to them. You will do this with the help of SEO.
Having enough knowledge of SEO is very important to observe a significant rise in your search traffic and generate brand awareness. According to a report by HubSpot, around 80% of the traffic on your website is initiated with a search query.
Always being on top of the SEO means you need to contain a huge amount of research and experimentation. The algorithms by Google are on a constant update and so it is very necessary to stay aware of the changes that are happening in them.
So get ready to handle heavy traffic that you are going to experience on your website?
1. Complete the SEO Audit on your respective website:
First of all what you need to do is create an audit on your respective website. This will help you determine the reason why the website is not able to generate more traffic and sales. In simple words, SEO audit means you undergo the process of closely observing the performance of your website, determining the current place where you stand and the decisions that you need to take in the near future to make improvements on the results. You will be setting a new goal is respect to the derivatives that you have received.
Firstly, having an audit on your website may not seem like a break through strategy for right now, but later on you will be surprised to know that there are majorly various websites that miss on little information such as giving page title or description which play a big role in not letting your website generate traffic. It is very obvious that you may overlook a few mistakes while developing your website but it is easy to fix these mistakes while you undertake an audit of your website.
2. Educate yourself about the needs of your users:
Google is a big data company and not an advertising agency. Every tool, platform or device that is designed and launched by them has a definite purpose stated that to retrieve data from the users and build to make a stranger search engine.
Now imagine yourself as one big company. What you need to lay importance on is what your customers want. When you are aware of what they want, you will cater to them accordingly, i.e. you can design and frame content that draws their attention. Moreover, when you consider the feedback given by your targeted audience, it will guide you to create content that will bring them in. The opinion of your user is of major importance as they are the ones who are going to evaluate the content.
3. Develop pages that are SEO Optimized:
A landing page that is well-designed can improve the sales and the lead generation. The more amount of landing pages you create, the more ways you open for the viewer to be diverted to your page and increasing the web traffic thereafter. Unfortunately not every company understands the importance of using landing pages to invite new users.
According to a research report by Marketing Sherpa, around 44% of clicks of a B2B companies are diverted to its homepage and not landing page. Homepage is important, but it is the landing page that is going to help you build personal touch points with the audiences. Moreover Landing Pages generate more income for the website and also have a great SEO value. While developing an SEO strategy, you should always make a point to use unique words and link it internally. Internal Linking helps you to engage the customers in the content and makes way for you to control the bounce rate of your website. Also try to establish external links also as it helps to develop relationship with the audience and helps you to provide them with information that is relevant and authentic.
4. Mobile-Friendly Design:-
Websites look great and much more attractive on desktops. But today, the major traffic on websites is generated through mobile devices, hence it becomes very important that the websites look attractive and perform well on mobile devices. Google also has an algorithm that rates you on the basis of how mobile friendly your website is.
Making your website look good on mobile device is a standard and no longer a luxury. Mobile friendly design can be termed as responsive web design. The general accepted definition of responsive web design states that it is an approach that is aimed at allowing the WebPages to be viewed in response to the size on which the website is in operation.
5. Attract viewers with Infographics:-
Infographics these days are much in demand, as they allow you to project complex information in an easy to understand manner. As the majority of people are visual learners, a graphic is a more chosen of display than that of text article. Various researches have revealed that usage of info-graphics on your website is a long term benefit. Moreover, quality info-graphics can boost the website traffic.
Unfortunately, people don’t understand the easiest way to use info-graphics. They tend to pay more attention to the word ‘graphic’ and avoid the word ‘info’. Because of this people lay emphasize on design and forget the placement of quality fact to back up the graphic. As a result, the info-graphic fails to create the desired impact upon the audience.
There are a majority of people who initiate blogging and make a website of their own which runs for some time. What they are unaware of is what SEO is and how important is it to get a better rank for your page. SEO services and the planner strategies go hand in hand in order to drive the brand awareness, traffic and conversions. As a brand you must always test, optimize and stay on the top of the algorithm updates to maintain your SEO rank. Because SEO is all about delivering the best and the useful content to your target audience.