The mobile industry has evolved dramatically in the past few years. App designing and development is not everyone’s cup of tea. Most of the mobile app industry is surrounded byseveral myths which aren’t true.
The tech world is advancing and progressing, with the number of mobile and internet users increasing day by day. People spend considerable time on their mobile phones devices. They download various apps and programs on their devices to get facilitated. There are many misconceptions about the mobile app development everywhere, especially for small business enterprise these misconceptions can cause great consequences.
So what are these myths? Let’s have a look at the most common deadly myths related to mobile app development.
Myth#1: App Store is only significant for big publishers
People assume that big brands and marketers have created their app to reach out more to the potential customers only because they are associated with big names. This isn’t true. However, small businesses can make their online app appearance and gain success. It doesn’t matter if you have a small business or a large enterprise. Companies make apps to achieve their objective goals and increase their productivity. Moreover, it has been proven that smaller apps built by new developers comparatively gain more advantage for the business.
Myth#2: Download means your app is successful
Many believe that downloads are success identifiers. They assume that if the app has a higher number of downloads it means that the app is successful and if the app has fewer downloads, the app isn’t performing well. This is not the right way to measure the success of the business. Not only the download frequency is important, but the usage frequency is important equally for making money through the app.
Myth#3: Mobile apps are quite inexpensive
Many people mistake the idea that app development is quite an inexpensive process. The cost of your app begins with the size and the features you’re going to add to the app. The more features you have, the more presentable your app is and the cost gets higher.
Myth#4: Apps are not essential
This is one of the most common deadly myth for any mobile app industry. Small business owners especially believe that their business doesn’t need an app appearance because it’s a small business. They don’t know what they’re missing out on. Without a mobile app, a business can’t gain successful online appearance. Some people believe that it’s not essential to have an app. In order to gain long-term success one needs to have online marketing appearance.
Myth#5: Anyone can design a high quality app
This is a common misconception that people have. People think it’s easy to create a high quality app when it’s not. It takes creativity and hard work to make a quality app. Developing a quality app is not a piece of cake. You need to stay updated with the latest trends and techniques to make a quality app.
Myth#6: Mobile app drive the users
You build an app to assist the users. Building an app for any platform Google Play Store or App Store doesn’t assure that you’re going to gain users. You need to work on marketing your brand to present it to the user. You can promote your brand by using social media channels like Facebook, Twitter, Instagram, etc. other promotion tactics can be used too such as a blog or you can also release an update to keep the users engaged.
Myth#7: Mobile app submission is an easy process
Thousands of apps get submitted every day to the Store. An app can get rejected due to the slightest issue, it could be because of inappropriate content, boring details, mentioning the competitors and anything that affects your app performance. App store has some strict guidelines that a developer needs to follow to ease the approval process else it might get rejected.
Myth#8: You need Wi-Fi for an app to work
Absolutely not. You don’t need your apps to stay connected to the internet connection all the time to offer a rich experience. Apps can work online. With native apps, you can draw mobile apps that are going to work without internet for navigating and getting to know about all the apps.
Myth#9: Creating an app is quite easy
Initially, the app you create is going to take hours, weeks, or few months to make it appear in the App Store. You need to make sure to create a unique app and give the maximum possible to design it as per your requirement. Otherwise, it’s going to fail in getting successful.
Myth#10: App Store Optimization (ASO) drives audience in short period
Driving users to download your app isn’t easy. It requires a lot of effort to put in the marketing strategies to get there. You can take feedback from the people to see if you’re having a significant online appearance. If they say no, then you need to work on putting extra potential for driving traffic to your website. Also, you need to continue working on App store optimization and wait for the results patiently.
Nancy Lamas a truly dedicated, experienced and highly skilled mobile apps development expert with an unrivaled experience of 7 years. She started her career as a trainee at a mobile app development company in Singapore and now leads an entire team of experts.