Do’s and Dont’s for a Digital Marketing Agency
Digital marketing is constantly evolving. The strategies which worked decade ago would not count today. There are no magical treatments to invent a thriving agency. Although, there are certain things that you can do. You will find every second person as your competitor. So, revamp your company’s do’s and dont’s to survive in such tough competition.
Digital marketing agency in Delhi or any such city is following these tips and are thriving for excellence. You too have a look on it –
1. Do Produce Blogs
Blog plays a very strong game. Content marketing should be your feature through which targeted customers and clients may get attracted. Identify yourself uniquely by posting content of high quality.
Post relevant content to rank higher on Google. Digital marketing companies are following the trend and focusing on the content marketing.
2. Do Surround Yourself with a Talented Team
A talented team can take your digital marketing agency in Delhi, Gurgaon or other cities to great heights. Evaluate each candidate on basis of his talent and personal expertise. Look candidates which fit best for your firm.
While hiring the employees, evaluate them on the basis of their communication skills, power of grasping the things and personality more importantly.
3. Don’t Work with Clients that Do Not Fit for your Agency
You have probably faced few clients that consume most of your time craving the attention. In that case, you start feeling that no matter how hard you try, you won’t exceed their expectations. Afterwards rather than thinking you were better doing without the relationship with that client, instead refrain working from them.
So when do you know, that client doesn’t really fit in to your agency –
- Lack of proper payment services.
- Difficulty in acknowledging the ideas provided by you to the clients.
- No proper feedback allotment to the team.
- Lack of professionalism from the side of client.
- Unreasonable expectations to do more work than allotted.
- Do Optimize for Voice and Local Searches
4. Use of Voice Search
Today, for any digital marketing agency in Delhi or somewhere else, it is very important to focus on voice searches along with the local searches. Gone are the days when people searched by typing long sentences. People are increasingly relying on Siri, Cortona and other voice searching tools to fetch their answers.
While people are searching for the businesses “near me”, you will have to be calm and need to optimize voice searches with the keywords and phrases which relate more to the conversations. Voice searches will consist of 50% of the total searches by 2020. So, digital marketing services should specifically take care of this.
5. Don’t Take Work Load that you cannot Handle
While accelerating your business, you may find a lot of opportunities and you would want to grab them all. With each project having client meetings, work, strategies to build, you will find yourself stuck in a lot of work. It is very important to learn to say no when you know your agency cannot handle more work. Provide quality work to the client. That will build the credibility of your work.
If you have already accepted the project but are running out of time or you are wishing to earn more profits and name, then you should definitely go out for a search for freelancers. This way you can cut down your load. Do not unnecessary take the stress and ruin your current projects.
6. Do not Ignore Emails
Email thing may not be a new born kid in the market but yes, it still has the power of influencing the community. 73% of the marketers stated that ROI on email was good or excellent. People, often on professional upfront are highly active on emails and so you can imagine the conversion rate if you prepare good email content.
7. Don’t Try to Spam
There is a very thin line between putting efforts to be eye catchy to the customers and spamming them. When you constantly try to hit on to the inbox and news feed of the customers, they get irritated and stop feeling the importance of services and products provided by the firm. To maintain the brand name, try to involve the customers gradually. There should be a specific occasion to promote the brand such as – sale, new product, special offers etc. It will create sense and meanwhile you can regularly update the customers with the whereabouts of the firm. Digital marketing agency as well as other companies which provide SEO services in delhi or other cities should take special care of it.
8. Do Understand your Brand and Learn about your Competitors
Build up a strong brand. Firstly, understand your name and the kind of services you provide. Keep a regular check on the services and products the competitors have. This will give you a proper view on how you have to improve. Understanding and valuing your brand is way more important. Enhance your name in the market so that right customers can reach you easily.
9. Do Add More Video/ Live Videos to your Projects
Videos play a very important role as customer engagement is way more than you could ever imagine. 87% of marketers are already using videos as their strategies and so they are receiving 49% of more revenue. While talking about live videos, more than 30% of users are interested in Live videos.
So many international brands are promoting themselves with live videos over social media such as Instagram and Facebook. Digital marketing services in Delhi and other parts of country should include it.
10. Do Try to Care about your Client Needs and Value your Brand
There are many reasons brands undervalue themselves such as – negative feedback from the client, not accomplishing the desired results, extending the deadlines etc. These drawbacks can be cured but not with undervaluing yourself. Give your brand importance, care for the clients, understand them, build the strategies and you will succeed for sure. It’s very important to appreciate your accomplishments and establish strategies to overcome your drawbacks. Digital marketing agency in Delhi, Gurgaon and other cities has some promising results. You can go through them if you wish to indulge with some good agency.
Follow the Do’s and Don’ts to succeed in digital marketing world. It is too wide and deep that you will somewhere get lost in order to upgrade you name in the market. You need not refer somewhere else, simply follow these set of tips and you will succeed.