No matter what organization or business is promoting, you likely find that generating more traffic is becoming harder by the day as your competition and audience change. Retaining the usual traffic has also become a daunting challenge, and you should do everything in your power to find new streams of traffic to ensure your overall success.
Unless you operate a website like Facebook or Reddit, or dealing in something that generates phenomenal traction all the time, you will need to work really hard to drive more traffic to your site.
Fortunately, there are a few simple steps you can take to boost your traffic. Unfortunately, there is no magic wand or a turnkey solution to accomplish this so you will need to use some tried and true tactics to drive more qualified traffic to your site.
Here is a comprehensive guide illustrating how 45 minutes each week can drive more traffic to your site.
Reach Out To Influencers On Social Media
This is one of the simplest tactics at your disposal since you can find influencers in almost any industry. You may be aware who they are in your niche and you can simply tweet to them or tag them when you post and share your new contents.
You can also notify them directly of any special information or announcement you have to see if they are able to collaborate with you. One response, tweet or like from such influencers have the potential to boost your website traffic, and this strategy takes minimal time and effort on your part.
However, you need to be sure that you do not abuse this strategy. You need to make sure that you do not spam the feeds or timelines of these influencers. Use this tactic sparingly and effectively to see the best results when driving traffic to your site!
Contact Bloggers and Encourage Guest Blogging
There are times when many webmasters feel they are at the end of the road and there is no way they can boost their traffic other than spending money on online advertising. You can integrate guest blogging with your SEO and PPC management strategy to ensure that you drive qualified traffic to your site and close more sales!
If you have employed all the usual methods of reaching out to your target audience and yet you are not clocking the kind of traffic you expect, get bloggers to guest blog for you.
It should be noted that guest bloggers will be rarely interested if they have nothing to gain from their partnership with you. They will not be interested if you tell them outright that you need some help to boost the traffic.
You should provide them with an opportunity to promote their blog, products or services, attain some popularity through the exercise and potentially get a few new followers.
Share Your Content On Social Media Networks
You must have a predetermined schedule to post new articles, to repost published articles and to share both on various sites. You can automate social media posts using tools like Buffer, and this approach can save you lots of time so you can focus on growing your business.
Even after you have this basic strategy in place, you should practice organic sharing of published contents during those forty-five minutes every week. It could be during the weekend if your target audience is online, so always look for ways to customize your posting schedule around when your audience consumes content on social media.
Organic sharing is not about reposting the same content across different social media channels. It is about finding relevant forums, discussions and threads where you can organically place the link for people to refer to. To really make this approach efficient and effective you must first know the relevant sites where people talk about ideas and topics that you write on.
Your target audience does get together online on social media, forums and various other websites. Go to these places, specific pages, groups and comments sections to plug your content.
Optimize your Contents to Target Long Tail Keywords
A majority of webmasters target short tail keywords. These are just one word or a phrase and they are the most competitive, and since they are most competitive you will need to do a lot of work to rank for them.
It is true that these keywords matter and people do use them while looking for information online, mostly through search engines. However, targeting short keywords is not going to be of much help since User Intent is much lower with short tail keywords compared to long tail keywords.
Long tail keywords are basically sentences or lengthy phrases that are more specific in terms of the query and the kind of information the audience wants. It is not always possible to write pieces targeting long tail keywords. Often, it is imperative to target the more competitive keywords just to be in the race.
This is why you can use some of those forty-five minutes every week to optimize your published articles with long tail keywords. You may have a few contents ready to be published in the next few days. Review them and include long tail keywords in an organic manner so the same pieces become more effective.
Identify & Engage With Your Target Audience
Your audience is overwhelmed with content each day, and you need to understand their needs if you want your content to be read and interacted with. Most internet users, especially those who are active on social media, are basically bombarded with hundreds of posts every day. It is tiring and distracting.
There comes a time for every active internet user when one simply does not care about the posts or updates coming their way. They may be enticed by the most interesting headline, a captivating image or a click-bait done right.
You need to revisit your published content that have not generated sufficient or expected traffic, review them to understand why they failed or how they can be improved and then take appropriate steps. This should be part of your SEO marketing strategy, and you will need to use analytics and data to direct your efforts to ensure you make the biggest impact. At times, a better image accompanying the article or the post can draw in a few hundred people.
An improved headline that triggers more interest in the audience can potentially get over a thousand people to click on the link. There are many ways to improve your contents, from being controversial to trying revelatory tactics.
You can repurpose an old article, update a published blog to make it more relevant, target new keywords with the same piece or use new mediums of engagement, some that you may not have tried before.
Assess Website Analytics and Take Corrective Measures
If you want to save time and energy when engaging your audience then you should use Google Analytics to identify the content that is working best and put your time into making that type of content.
A few minutes every week should be dedicated to assessing the essential analytical reports pertaining to the performance of your website. Find out if the website was inaccessible at certain times or if a webpage was slower when more people were visiting it, improve the speed of your website, make sure there are no broken links and that all the features are functioning just as they should.
Small to medium-sized businesses often do not realize if and when something is wrong with their website. A comprehensive analysis is not performed all the time, but you should not wait for your target audience to notify you of an issue.