Author name: Chris Mcdonald

8 Latest Trends in Payment Processing and Fintech

Image: https://unsplash.com/photos/0IVop5v4MMU Advances in the fields of finance and technology have drastically altered the world’s approach to business and banking over the past two decades, but experts say these developments have only just kicked into high gear. With the pandemic accelerating digitization and more players entering the market, financial tech companies (“fintechs”) are getting more …

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How To Leverage Gen Z Statistics For Your Marketing Strategy

If you are familiar with digital marketing, you probably know millennials, and Gen Zers account for a large portion of every customer base. This is because they have unique characteristics that make them ideal for your digital marketing strategy. As such, we’ve assembled this post to provide crucial statistics about Gen Z and explain how …

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Factors to Consider When Choosing a Webinar Platform

With conferences and events going virtual, brands are now embracing webinars to educate audiences about topics related to their brands. Webinars have become a necessity. While customers are looking for flexibility, webinars can provide it. Many success stories make creating webinars look easy. However, much goes into planning them to achieve solid engagements. From finding …

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7 Ways to Increase a Student’s Attention Span

The best teachers are the ones who understand that each student has a unique mind and approaches learning differently. There are various learning personalities, including auditory, visual and tactile learners. When you understand what type of learner your student is, you can take an approach to teaching that appeals to their way of thinking and …

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7 Brochure Design Tips for Your Home Business

Every business, no matter the size, needs effective marketing tools to help grow its customer base. Brochures are a great marketing tool because they allow your business to share important information and key services in a friendly, non-salesy way. A well-designed brochure attracts readers and helps you increase your credibility. The brochure should teach audiences …

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5 Key Factors to Consider Before Selecting the Right Recruitment Agency in Southeast Asia

Various job recruitment companies online in Bangkok are rampant nowadays, and they always give you details that show excellent criteria and promising benefits on their hiring and staffing services. But the questions are: are they reliable? Are they real? Is the information accurate? We must set key ideas before considering these agencies. A recruitment company …

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Incorporating Digital Marketing into Market Strategy

Marketing is not just about advertising. Marketing also includes the strategy behind how you will be marketing your product or service and what types of things you are going to do to generate more revenue. What role does digital marketing play in market strategy? A market strategy uses different strategies, but all marketers agree on …

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