How Does Instagram Influence Your Business Website’s SERP Rankings?
Online marketers and entrepreneurs realize the need for their business websites to have a viable presence on the internet to ensure secure high ranks on the result pages of popular search engines. Their brand products or services can only become popular in the marketplace when people in this environment know about them. By attracting more organic traffic to their websites, these businesspeople can boost the sales of the organizations they operate. However, like many of these online proprietors, you may be wondering whether it is necessary to have an active business profile on Instagram to achieve such objectives. Experts specializing in this field point out it is essential for you to make social media a critical component of search engine optimization strategy especially Instagram.
Why is Instagram important for your business organization?
These experts further explain the people around the world love to use Instagram for various reasons more than any other social media networking application. It may come to a surprise to you to know there are more than 800 million active users and this figure is likely to increase in the coming years. This should give you enough reason to have an active business profile on this popular social media networking application. However, as with other similar platforms, you need to think ‘outside the box’ when coming up with and implementing campaigns to interact with the people who constitute your target audience. You need to remember the unique photographs of the products your organization deals with exciting contents you upload on your website using Instagram go a long way in boosting its SERP ranks.
Make it a point to ensure your organization’s business profile on this social media app is unique
You need to remember that the people who frequently use Instagram for various purposes are not likely to browse through your business website directly even if they happen to be ardent shoppers. They are more likely to come across your organization and the products it deals in via other popular social media networking sites including Instagram. You need to make it a point to provide all the information these people need to know about your establishment when subscribing to a business profile on this social media networking application. This implies uploading eye-catching photographs of the products your organization sells to the public, entertain videos on these and interesting content your target audience like to read. You get to remember it is not possible for your establishment to buy Instagram likes from such followers; it needs to earn them. This is the only way you are going to attract relevant organic traffic to your business website and boost its ranks on the result pages on various internet search engines.
Making effective use of hashtags
Like most entrepreneurs, you are probably aware of the relevance of proper keyword usage in boosting your business website’s ranks on the result pages of popular internet search engines. It makes it easier for the people who constitute your target audience to look for the brand products or services your organization deals in. In the same manner making efficient use of special features on Instagram, which experts call ‘hashtags’ can enhance the level of interaction you have with such individuals. Including them in the right way with the photographs, videos and interesting contents you upload using this popular social media networking application can take such client engagements to a new level. However, they are certain points to need to remember when using hashtags:
- You need to take steps to ensure hashtags are relevant to the message you are sending out to your target audience and brand product;
- Go out of your way to come up with interest custom hashtags when organizing contests to promote your brand products using Instagram;
- Do not make the mistake of using too many irrelevant hashtags. Such a step may have a negative effect on your target audience, and they may lose interest in the products you are offering to sell them: and
- You should never fall into the trap of making use of fashionable Instagram hashtags and popular keyword phrases in to get favorable comments from the members of your target audience. This may adversely affect your business website’s ranking on a various search engine as such step violate relevant white-hat policies and standards.
Instagram provides you with a convenient platform to educate members of your target audience on how to use the products you are offering to sell them via unique photographs and videos. This can help them to understand how such commodities can make their lives easier and whether it is worth spending their money on them. Moreover, you can also link your organization’s Instagram posts to your Facebook or Twitter business profile for the convenience of your customers in the marketplace. This results in more inflow of relevant organic traffic to your business website which acts as a catalyst in boosting its ranks on popular internet search engines. This is the reason why you need to ensure your organization has an active profile on Instagram.