If provided 15 minutes to consume content, 66 percent of people would prefer to view something beautifully designed versus something plain and simple. (Adobe State of Content Report)
Your website is the nerve center of all your virtual efforts. If you want your conversion rates to take a hike, you must invest in designing a website that compels people to explore more about you.
A peek into corporate history tells us countless stories of companies that failed due to poor web design. According to a report, Ecommerce in Poland, 70 percent of online businesses fail because of bad usability.
This proves that an ill-structured website makes it impossible for the users to move around your portal if there are obtrusive elements all over the place.
What We Mean by “Good Design”?
When designing a website, many vital factors will contribute to developing the users’ perception. Working on a great user experience involves ensuring your web design is optimized for usability (aesthetics and form), plus it is easy to use (functional).
All designs use standard elements like color, size, and shape. A good design deploys those elements in a constructive way to craft a consistent visual language.
Your website is the reflection of your brand and everything you stand for. It is the core element in constructing visitor perceptions.
Look at the screenshot of Coca Cola’s homepage, for instance.
The brand has aptly used a distinctive red color on a white background. Red and White are the symbolic colors of Coke used on its logo, packaging, print adverts, and so much more. It maintains this consistency because people associate these colors with the beverage.
While everyone may not be equally skilled in communicating visually, web designers can speak this language. Therefore, it is imperative to have a professional web design agency, such as logo design valley, on board.
Good Web Design Develops Better User Connections. How?
We have already proven that customers yearn for a good design. But how does this website design impact their experience?
Let’s scan a few incredible ways good design improves your connection with the prospects:
The design creates a massive impact on how easy it is for visitors to spot what they are looking for. According to the B2B Web Usability Report by Huff/Ko Marketing, 86 percent of website visitors want to see product or service information. Meanwhile, 65 percent look for contact information, and 52 percent seek an “About us” page for the business.
The design should make these things easy to find. Otherwise, you will annoy the users and potentially drive them towards competitors. Infusing standard conventions like highlighting your primary services in the main menu and featuring contact number on the upper right hand is a smart move. Study more strategies that improve the friendliness of an ecommerce website.
Even if your website functions perfectly, a bad design may make it hard to use. A professional website has a concise value statement, a compelling call to action, and an arresting photo – that’s about it!
Following the Hubspot survey findings where 75 percent of the respondents said the most critical characteristic of a website was its ease of use – we can claim usability to be your best bet at building connections.
A well-designed website hooks the eyeballs where you want them to be. It allows you to draw their attention towards the new offers, product launches, calls to action, and clickable elements. These things combine to connect with the users and move them to a place where you want them to be. Amazon sets a practical example of aligning with users’ goals.
When trying to incorporate content that improves conversion, make sure you:
- Work with a clear understanding of audience goals – flaunt it in your design
- Mimic the real world – within icons and language
- Limit options to give an actionable and jargon-free message – one action per window
- Follow established norms – regarding layout and functions
- Emphasize critical information at the beginning and use the chunking method
- Allow for customizable controls
- Activate links
- Include ALT tags – to show more information about an image
Besides working on these strategies, remember that you can only expect conversion if you evoke the right emotions. And convincing people to become emotionally involved in your work can be daunting. The positive UX that runs through your portal may prompt a bit of gratitude among the users. These feelings of gratitude will proceed reciprocation, and from there comes the desired outcome for the users.
Using content strategies like blogs or social media posts can help to connect with customers. According to Clutch, 50 percent of visitors believe company blogs are useful, and 67 percent think links to social media sites are incredibly productive.
Feedback and Queries
Feedback is valuable information that you can use to make essential business decisions. Providing a feedback option to the customers makes them feel valuable. A business can create a survey on their site, allowing them to understand users’ opinions better.
It enhances communication with the users as you show them how their views matter. When you listen to their negative feedback and act on it, it gives them a sense of worth and belonging.
Another aspect that you can integrate is chatbots. A well-designed chatbot retains users on your site by providing them relevant information about your products/services.
Sometimes, it also offers exciting news to the entrants on your website, compelling them to make informed decisions. According to Mobile Marketer, 40% of millennials claim to engage with bots daily. At the same time, Uberall discovered that 8 out of 10 consumers who engaged with a chatbot report it as an overall positive customer experience.
Thus, working on an active communication tool on your website makes a user feel valuable and allows a business to invest in better UX.
A website should tell a story and have a conversation with incoming traffic. Imagine a comic book. Each page is designed to get your attention, keep you in the loop, surprise you, scare you, or make you laugh.
Given the complex website design requirements, it would be apt to state that developers must stay on their toes to work out a brilliant web design.
Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.