The technology is widening at a rapid rate in the tech-driven world and technology has really influenced our lives in every aspect. From purchasing luxury things to making the most critical decisions in our lives, our lives are bound by technology devices. Still not convinced? Let’s take an instance!
A person is walking down the street on a sunny day and is sweating badly. While passing by, he notices digital signage outside a store that displays a chilling drink that can beat the heat in summers. What’s the next thing he’ll do? Run into the store and buy that drink! This is the marketing tactic which business adopt nowadays to grab the customer’s attention and experience great ROI with the implementation of LED signage in recent times.
Table of Contents
How are Businesses Benefitting out of LED Displays?
Nowadays, businesses have started investing in LED panels to showcase their services in an appealing and innovative way and even to keep themselves ahead of the race. Since the LED signage is not a luxurious thing that only big brands can afford, even startups and SMBs can avail the benefits of digital signage and fetch the maximum benefits out of this tech trend.
Digital signage is not limited to specific business segments only; rather it has a wider reach to the majority of the business segments, including- healthcare, education, fitness centers, stadiums, parking lots, malls, transportation, retail, and so on. Let’s understand how different business sectors can benefit out of digital signage:
Stressed about falling customer rate at your museum? You can install LED displays at numerous corners, at entrance areas, and the most visited spots in your museum. The visitors will be mesmerized with the large screens, 5D images with full HD view that keeps them informed throughout their journey at a museum.
- Welcoming Visitors: Whenever a visitor reaches your museum, the first impression you can set in their mind is by welcoming them in an innovative way. At the entry points of the museum, you can add LED display boards by mentioning welcoming notes for the visitors.
- Wayfinding: Since a museum has several places for visitors to go through, visitors usually get lost on their way and have to ask other people for directions. Well, in that case, you can add LED displays to direct ways and keep them informed about the right directions.
- Upcoming Events: On the digital signage, you can even display a few facts, information about upcoming events, activities, and other things so as to make the visitor experience a memorable one.
Gyms and Fitness Centers
Fed up of boring and torn out banners in your gym and looking for an appealing alternative? Installing digital signage at your gyms can be an ideal approach to keep your gym members and people informed and keep them motivated.
- Safety and guidance: For the people who have recently joined the gym don’t have enough knowledge of the machines and exercises. In this case, you can add digital signage that displays the videos of proper steps to carry out the exercises and guides people on how to use the machines.
- Updates: So that people can go through maximum workouts and don’t feel stressed out, you can add digital signage that displays surprising facts, diet plans, fun activities, or other upcoming events in your fitness center.
Finding it difficult to manage your parking lots during peak hours and weekends? Digital signage can be the right answer to cater to all your problems and manage the traffic like a PRO. It will not only ease the operations for you but even offer a pleasing experience to the customers as well.
- Directing Ways: The direction signs marked on the ground are usually faded out and are not clearly visible from a vehicle coming from a far off place. Deploying digital signage at suitable spots can help you keep the people informed and guide them in the right direction.
- Informing People: Sharing the information of speed limits, parking slot availability and other things can be done perfectly via digital signage. This reduces the need for the workforce to direct the vehicles and offers a hassle-free process to the people who are entering the parking areas.
Restaurants & Hotels
Since the competition is very stiff in the food industry, you can’t expect customers while you still count on traditional marketing methods. Relying on digital signage lets you showcase your offerings in an appealing way and draw customer’s attention.
- Digital Menu: Paper menus have become outdated these days and restaurant owners are saving paper costs while switching to digital signage. You can present the menu items in an attractive way via digital signage and present a better version of the food items available at your restaurants.
- Guide People: In hotels, digital signage can be installed to deliver and present the necessary information in an innovative manner- about the swimming pool directions, bar, dining area, reception, and other important spots.
Malls & Shopping Centers
Shopping centers are the places where you can easily target a wider audience, but only if you have the right set of marketing tools. Investing in digital signage helps you promote the brands, stores, and even keep the people informed throughout their journey at a shopping center.
- Brand Promotion: Advertisements are no more posted over banners; rather digital signage is the best approach to promote the brands and the recently opened stores in the mall.
- Grab Audience: At events and festive seasons, malls can use digital signage at multiple spots to gain the attention of the visitors and keep them informed about the upcoming events, offers, and other discounts available at the stores.
Schools and universities are advancing every day in terms of technology and academics. It will not only uplift the students experience but even reduces the burden over the school administration.
- Student experience: New students can be kept informed about the directions to the playground, library, canteen, staff room, reception, and other important places so that they don’t get lost on their first day to school.
- Informing parents: During the admission sessions, digital signage can be used to guide the visitors and parents right from the main gate to the reception- keeping them informed about the necessary details like admission process, fee structure, school prospectus, and so on.
Digital signage is becoming an inevitable thing to include in business to uplift the business presence in the market. It enables you to improve the customer experience, popularize your brand name, and grab the customers with a smarter and effortless approach. If your business is still struggling with the traditional marketing methods, it’s high time that you deploy digital signage for your business today itself and take your business to new heights.
Michal Federed is an editor with The Led Studio from the past 5 years. Her passion for words and technology reflects in her contribution to numerous tech blogs and news features as a guest author. He likes to stay informed about technological innovations and their disruptions across all walks of life.