Website owners keep searching for different ways to bring their business into the limelight. They implement every possible practice to popularize their brand among visitors and customers. But still, there are many businesses who haven’t attained that niche they dreamt of. The technique of implementing LSI keywords might be new for many webmasters but, it is really a great step to boost SEO results for the brand.
LSI is commonly termed as “Latent Semantic Indexing” keywords that enable the users to resurrect dead content and get the web pages to the top with fresh content. The strategy is quite impressive as it brings out the old buried content in front of users and also improves the search results for the freshly updated content. LSI basically gets executed by analyzing and comparing the relationships of content on the basis of terms & concepts. These types of keywords are highly effective in improving SEO traffic up to a great extent and enhance a website’s visibility on major search engines.
But, do have an idea about these keywords? What are these and how one can find them as per their business domain? Well! There are various strategies that can be used to find out LSI keywords for your business. The selected keywords would not only help your old content to be on the top but also enhance new content’s visibility on the search engines. You would be amazed to know that these keywords are also helpful to rescue old images and make them worth utilizing again for the website promotion.
A Brief About LSI Keywords:
LSI keywords can be single or multi-word keywords that are contextually discovered on the basis of main content. For instance, if the content is about “Jaguar”. In this context, Google will first determine which Jaguar you’re talking about the animal or the automotive company. If your article is regarding the cars company, it will include the words like the best automotive company and others. Google will determine the article and puts out the best keyword phrases that suit the article.
Similarly, when you start implementing this technique, it will suggest competitive keywords to promote your website old and new content.
Let’s go through the techniques that are helpful in finding LSI keywords for your website:
- Apply Google Instant Search
You must have seen that whenever you enter a term to the Google search box, it automatically displays relevant terms or keywords in the list. Website owners mostly use these keywords as LSI keywords to promote their website content. Making instant Google search is the best and the fastest way to get LSI keywords for the particular content. Suppose, you have entered the term “seo friendly url”. Based on the term, Google will quickly display several suggestions like:
It’s not necessary to use all the keywords for content promotion. Choose the best ones and start implementing them to lift the old as well as new content.
- Google’s Related Search Links
Have you ever scroll the search results to the bottom? If yes, then you must have seen the “Searches related to” section where different links are available with the similar terms you have entered to get relevant results. These are the phrases that you can use as LSI keywords for your published content. An added advantage of these phrases is that Google associates these keywords with your primary keywords which is also beneficial from ranking point of view.
Here, you have the liberty to select the suitable URLs and use them as LSI keywords to groom your buried website content.
- Use Google Keyword Planner
For the past many years, marketers utilize Google Keyword Planner to find relevant LSI keywords. The tool is mostly used by AdWords campaigns but now, this can also be used to discover LSI keywords to improve site ranking.
- Utilize LSI Graph
LSI Graph is a free online tool which has been widely used by SEO experts to find out (the) most relevant LSI keywords for particular page and content.
Once you inject all free tools and other strategies, this is the time to disclose a paid tool which proved the best when it comes to finding LSI keywords. It is the paid one but seems very beneficial in terms of searching the business targeted keywords. Marketers consider it a complete tool as it handles almost all types of SEO, PPC and different content marketing activities.
Here, we will move the next phase where you will get to know a variety of LSI keywords implementation methods.
Have a glimpse of the methods:
- Integrate LSI Keywords In Title Tags
LSI keywords are the long phrases of your primary keywords that you can easily use in titles to enhance content visibility. For example, your primary term is SEO tips, here your LSI phrase will probably include SEO tips & tricks which can be beneficially used in the content title.
- Use LSI Keywords In Image Alt Tags
All the images you upload are having Alt tags. You can grab this opportunity and use some of the most relevant LSI keywords to your image Alt tags, but this doesn’t mean that you are allowed to use stuffed-keywords in image alt tags. Rather, use LSI in such manner so that these can fruitfully optimize the images uploaded with the content.
- Put LSI Keywords In Meta Descriptions
Using LSI keywords in your meta descriptions will give you a competitive edge as it prolifically grabs the attention of searchers. Stuffing phrases may sometimes lead to hurting content readability which is considered as the bad SEO practice. So, avoid doing that.
- Include LSI In Headers
H1, H2, and H3 play a significant role in making a content up to the mark and worth sharing. Therefore, it would be great if you embellish your page’s header content with the most relevant LSI keywords. This fulfills Google’s standards and helps your content to be ranked on the top of search results.
- Put Most Relevant LSI Phrase In Content’s First Half
If your content is enriched with the most important keywords, it will reflect in your content ranking. Therefore, try to include the main keyword in the first line and proceed by using the best suited LSI phrase in the first half of your first paragraph. If you are doing this for your old content, you might need to change some part of your content to get it accomplished.
Integrating LSI keywords to the old and fresh content is an on-page SEO activity which can only be achieved with rigorous practice. If you don’t implement the strategies properly, you may also get negative outcomes. Try this tactic if you are well-versed in including LSI keywords in the existing and new content. Then only you will be able to improve your content’s visibility over the web.
Tom Hardy is an extremely talented SEO expert in Sparx IT Solutions indulged in delivering up to the mark services to all the projects. He is fond of researching trending aspects about SEO and draft them as informational blogs to make other people aware of the same.