Standing out on Instagram is too much difficult nowadays. There is a huge competition especially for businesses to positions their posts in pages that peoples explore.
The best and positive way to success on Instagram is the method which you use to drive your account. You can affect the maximum by following good posting habits.
There are many tools online those can help you in optimizing your posts without spending so much of your time. You can use any of them according to your ease.
Table of Contents
Optimize your Instagram Posts for Maximum Effects
- Understand Instagram’s Algorithm
- Switch to Instagram Business Profile
- Use High-Quality Images
- Use of Videos in your Posts
- Schedule your Posts at the Best Time
- Use of Hashtags
- Tag People
- Be Social in Social Media – Engage your Followers
Understand Instagram’s Algorithm
There was a time when posts were displayed on Instagram as people made them order. This means that you made your posts in knowledge base order, as long as a user scroll down and read your posts, get a well information form the queue.
However, when it became famous, then Instagram changed his algorithm and display the posts on top that people want to see more and those critical posts get down the queue.
In the main theory, posts from your family and friends have more priority than the brand’s posts. Now, it’s on brands that they become their post most beneficial and effective so that they can beat.
According to a report, the major goal of Instagram is to increase the time of users on the platform. When a user spends most of his time they can display more ads to him and can generate more revenue. Instagram also use ranking factors that decide what must be show in user feeds. Some of these ranking factors are:
- Relationships –Instagram priorities are to show that posts that they believe most close to users. This can be decided as following factors like who comment on your post, who tag you, who enabled notifications from you and such type of others.
- Interest –Past behavior of user also show his interest. They will show the posts that are according to more interests of the user.
- Timelines –Newer posts have more priority than older. This is one of the main reason that you must post on the time when your most users are online. If you post on another time, then there is a possibility that most of your viewers miss your post.
There are many other smaller factors that can also affect the order of the posts as an Instagram algorithm.
Switch to Instagram Business Profile
When you have an Instagram profile then you don’t need to bear Instagram algorithm. It makes your life so much easier than other users.
Instagram Business profile must have some followers and likes to engage your audience and active Instagram Followers and bring more followers and Likes to your brand.
In addition, you have access to Instagram insights with your business profile. Insights are the free analytics tool that Instagram provide to their users. It is the most extensive tool that provide you the more data, you just need to have an Instagram Business Account.
Use High-Quality Images
We all know, Instagram is all about the visuals. If the text were still king, then there would be no reason for people to change form Facebook.
If we look at the past few years, people were giving warnings to use low-quality data to the internet connection. But now the time has changed. Most of the people have more fast connections on their desktops or even on their mobile devices. There is no reason remaining, why you can’t use high-quality data.
Instagramrecommend you must use high-quality images in your posts. We recommend the following sizes for your posts:
- Square images: 1080px by 1080px
- Landscape images: 1080px by 608px
- Portrait images: 1080px by 1350px
These are the best ideal sizes. You can also use larger images but some things will go down with no benefits.
You must not need to afraid of improving your image quality and other fitness. There are many tools that can help you with a little effort. You can use Adobe Photoshop or other free tools like Canva.
Use of Videos in Your Posts
There is no doubt, the Instagram algorithm doesn’t favor videos over images. But users prefer to use videos. Over the last year, the consumption of video has increased by 80%.
A bonus point is that when a user stops to watch your video increase the average time with interacting your account, improve your engagement stats and it goes in your favor in Instagram algorithms.
Schedule your Post at the Best Time
You must post an interesting photo with a beautiful text line that is good but not enough. If the bulk of your followers are sleeping then it will gone waste.
This can create problems for businesses that pay to freelancers to operate their social media accounts. You don’t want your social media managers to make posts in your local time if it doesn’t match the behavior of the audience that you want to target.
One of the best and easy way is to use some of the social media marketing platforms that can help you in scheduling your posts in advance. One of the best reasons to use this type of software that they can spread your posts in all over the day.
You must be able to discover when your audience will be online using your insights. The stats will tell you the most popular days of the week and the most popular hours of each day according to your follower’s combination.
Consistent posting is also a secret of success on Instagram for brands. According to a report, the most successful brands post once every three to four hours.
Use of Hashtags
One of the best and easy way to increase your reach is the use of Instagram hashtags. However, you must make sure that these are best relevant to the post. You must keep in mind that Instagram doesn’t like the use of the same tags in your posts. Sometimes, it can ban your account also.
The primary focus of using hashtags is to make your posts searchable. People on Instagram use hashtags for searching for anything.
You can use online tools that can help you find the best tools but you must keep in mind that they must relevant to your niche. You can also create custom hashtags and many marketers also used this approach for their campaigns.
Another simple method that can help to attain notice of your posts is tagging people. You can add names or Instagram user names in your posts. Instagram will send a notification to all those people and your post will also become part of their profiles. This means both your and their followers will see your posts.
Be Social in Social Media – Engage Your Followers
There is a big difference in social media marketing and traditional advertising. It’s not like a radio, TV or newspaper ads, where you create your ad, pay to the medium for display and sit back in waiting for new customers. On social media like Instagram or any other famous platform, you just make a post and engage more and more new people with their interests.
If you are facing low followers issues then you don’t need to worry. You can buy Instagram Followers UK and also likes. This will bring more organic followers to your profile.
People needs some reason to follow you. They will not follow you if you use Instagram just only for advertising mediums. You must care about their interests and need.
All these are some factors that can increase your post’s engagement and help you with more reach. You must keep in mind that users on these platforms are humans, you must treat them with a respect.