Small businesses sometimes overlook the importance of search engine optimization (SEO). However, it can improve your brand presence, traffic, and sales — making it vital for the success of any modern-day business. Google and IPOS research reports 4 out of 5 consumers use search engines to search for local information; and 18% of those searches performed on smartphones result in a purchase. Reputable local SEO agencies offer expert services that will increase the likelihood of business growth.
There are countless benefits from using local search engine optimization. You can target specific neighbourhoods and potential customers using keywords that make you more visible to your target market. You can also improve your SEO by using online tools and securing the services of a reputable SEO company.
Solid local SEO can boost your business in the following ways:
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Every year, millions of new websites are created. Business competition online is increasing. You cannot simply have an attractive website; you need to bring your target market to your pages. The most efficient and cost-effective way to maximize your business’ earning potential is through local SEO. If you’re a Barrie businessperson, you want the top SEO company in Barrie to give you a competitive advantage, since they know your neighbourhoods and can help you find your niche online.
HIGHER SEARCH ENGINE RANKING
Reputable Internet research shows that 75% of Internet users never scroll past the first page of search results. The objective of local SEO is to make your business appear on the first page of a Google search for your services or products. Only a reputable local SEO company can help you achieve this goal, by understanding what your business is about and your unique branding.
Local SEO can be a huge sales generator for a small to medium-sized company. When customers look for businesses on the web, they have the intention to buy products or services. If your business ranks highly on Google, you can increase sales and clients. Consumers who research online tend to purchase more than they need; they’re ready to buy — they just need to find you. SEO brings those people to you and helps you convert those website visits into profits.
It is not enough to solely focus on general SEO fundamentals like better, quality content or link building. The local market is your priority. A local SEO expert will help you select effective keywords and target your desired audience in specific neighbourhoods.
The Internet attracts customers from around the globe, but small businesses don’t share this goal. For example, if you operate a pest control service in a small town outside of Toronto, your target audience is in your locality, not the entirety of Canada. Prioritize building a strong local presence and finding clients who need a reliable service in their own backyard.
ACCURATE LISTINGS ON LOCAL SITES
Search engines like Google, Bing, and Yahoo focus on promoting web pages through local searches. Using search engine tools, you can increase your ranking and help your target audience find you, both online and physically, with accurate listings and information about your location and services.
GREAT RETURN ON INVESTMENT
The free service “Google My Business” gives you the ability to list your business on Google Maps and local search results. Also, hiring a local SEO professional team that charges a reasonable rate is a strong marketing choice that has better ROI than expensive media advertisements.
Until then, use these tips to create your Google My Business listing:
- Select a relevant category for your business. For help with that, look here.
- Add images and a cover photo to your profile, and include high-quality pictures of your service(s) or product(s).
- Choose a verification method: email, phone, or Search Console.
Local searches lead 50% of mobile users and 34% of computer/tablet users to visit a business. SEO’s low cost and high conversion rates make it a necessary tool for any local business, especially new ones.
OPTIMIZED MOBILE MARKETING
An optimized site that is mobile-friendly is a must for businesses. If your pages load too slowly or aren’t visible on a smartphone, your next potential customer may “bounce” to a competitor’s site. As more and more people use their mobile devices to search for what they need, businesses are getting smart by hiring local SEO experts to help their site show up in searches, and be useful to viewers when they get there.
SEO efforts are needed for any local business who wants to succeed. Search engine rankings are paramount to get the attention of potential customers and clients. Search engine optimization is an effective strategy that delivers results. With the support of a great local SEO provider, you can outrank your competitors and boost your local business.
Goyle graduated with a degree in Commerce and has been doing SEO since
2009. At Local SEO Search, Goyle works with the SEO team in developing
best practices and strategy for clients, build links through a variety
of marketing efforts and social media management. Outside of work,
Goyle enjoys travelling to new places and spending time with her koi
fish and furry friends.