With an outstanding growth of WordPress, every 76 seconds a website in the listing of 10 million starts using WordPress. This platform is not just a prominent CMS but it is one of the best-developed website builders.
Being a real estate businessperson, you obviously look after all the efforts to accomplish all your goals of getting recognized in your space, establishing a client’s loyalty and win the sales. What if your website not helps you to achieve your ambitions but also helps you to provide business advantages?
For those who want the gain advantage of Search Engine Optimization and clean design by spending less money, they should go with “WordPress”. It is one of the best platforms among property management companies, realtors and real estate companies to showcase the listings. It enables you to launch a site instantly for real estate business and you can increase the functionality using plug-ins. You can also use WordPress to develop multilingual websites to approach international customers. To customize your webpage for real estate business, you can customize the themes from the Custom WordPress theme development agencies.
If you are not still convinced to use WordPress Website development platform for your real estate business, then follow the below best reasons to understand why WordPress is good for your business.
Reasons to use WordPress for Real Estate Business
1. Effective CMS
WordPress has a highly customized yet simple and effective CMS. Even if you run some community platform, online stores, WordPress provides appropriate tools to manage plenty of content.
2. Publishing client testimonials
For the growth of the online business and to amplify the sales, it is vital to building client trust. Adding client testimonials on the website will help to build your brand name prominent with WordPress.
3. Mobile applications to manage
With the WordPress mobile application, you can develop content, analyze the status, view the website. You can check the comments of the clients on the blogs and on the website as well. This way you can interact with your users. Accordingly, a better relationship with the customer can be developed with an improvement in web visibility and brand trust establishment.
4. User-friendly software
WordPress is a user-friendly website builder. Because of its regular updation of new reliable and easy to use plug-ins and themes, it is convenient to create a website that simulates your business aims. The look of the website will be the same in the editor as it will be when published online. That is why it is known as “What you see is what you get” (WYSIWYG). Being a user-friendly software, it helps you to grow the business and you can make more money.
5. Customer Support System
You can improve your customer relationship by providing them the client support after the sale as well. Support ticketing system in WordPress is also helpful to enhance your customer base.
6. Directory themes for listing websites
WordPress is known as the best platform among all for developing a real estate website. With plenty of themes, you can make a property listing platform considering the city as a focal point. So, develop local asset directory and be a skilled real estate in the community.
7. Brokerage Professional Digital Existence
With its regular updation for sharing the best content, WordPress has been recognized in every field and positioned the businessperson at a peak level. WordPress covers a lot of categories for business experts including finances. Even the eminent broker can find the functionality and support to develop an ideal website.
8. Build a strong community
With the help of Plug-ins, you can build a strong community over your website. It can be executed by connecting with your visitors in the comment section of the blogs, sharing your web post on the social media like Facebook, Instagram, flicker, etc. and by developing a Q&A. Chatting with customers is also helpful when we live in a fast-paced continent. You can instantly add a chat window to the site and can communicate with the customers and can improve your service.
9. Design a membership website
Designing a membership website with WordPress is the best method to earn money or to monetize the website by permitting the users to pay for features, premium content and access to the community. Membership website in WordPress considers the membership plug-in for managing the private member areas of the premium content.
10. E-mail marketing straightly from the website
Start the e-mail promotions when your business is up and is running constantly. WordPress provides numerous plug-in options from where you can keep updated your clients about the offers and will help you to grow your business in the right direction.
11. Flexible Platform
WordPress defines flexibility as a trait for transforming a blog into real estate, shopping malls, and social network portal. The extensible library of WordPress themes can be increased by Plug-ins to fulfill business needs.
12. Smooth Internet Data Exchange (IDX)
IDX is useful for real estate websites that permit the general public to search the Multiple Listing Service (MLS) listed properties. The real estate business experts show their website properties from the MLS database. Attaining more property listing will deliver more beneficial content for your website.
13. IFTTT tool
IFTTT is a powerful tool to create “If this then that” actions. It works in a way that if you think of a trigger (Action) then you can choose to do something else (re-actions). IFTTT works well and automates WordPress and social media to work together. It simplifies the marketing management and shows better growth with WordPress.
14. Multilingual Plug-in for overseas users
WordPress provides multilingual Plug-in that is WordPress Multilingual Plugin (WPML) that supports multiple languages and solves the issues to manage the updates. You can use WPML to create the website in several languages. This way your website can be read by the users from all over the world and almost 160 languages have been developed to date.
15. Widgets for enhancing website functionality
WordPress offers Widgets as one of the fine features that allow you to add extra content and functions to the designated areas like footer, sidebar and site’s header. You can easily enhance your website functionality from the weather forecast to testimonials and social links.
16. Multi-user management
WordPress allows you to add several users to WordPress management. The users can be assigned to one of the six different user levels, like, editor, contributor, super admin, administrator, subscriber, and author.
17. Password Protected Content
The Internet has opened countless opportunities and therefore, welcome several threats. To protect the data from the threats is a significant task. Password protected posts and pages in WordPress can hide the content from the visitors until these posts are password protected. WordPress allows you to set up a strong password protected post and page.
18. Pop-up Ads Customization
With WordPress, you can manage and create the promotional pop-ups for your website or blog to get visitor’s attention. An easy yet powerful pop-up plug-ins can help you to catch your visitor’s attention to show them the discounts, offers and other notices related to promotions.
19. A/B testing tool
A/B tool is a performance testing tool, also known as a split testing tool. It is a very effective method that allows you to analyze a definite page element. It discovers which one of the elements will serve better to the customer and will generate more traffic.
So, now you have gone through the major reasons that explain adapting WordPress for Real Estate business is an exceptional wow. Considering WordPress will offer you complete control of each aspect of your Real Estate websites. The possibilities are countless when it comes to WordPress. As a real estate business person, you can now have the possible reasons to choose WordPress for business growth.