Social Media is not only limited to make a connection or communicate with other people, but it has also become a major tool for the brands to promote their services and products. In addition to using social media channels to promote products, business enterprises build a community on social media for additional benefits like building customer experience and engagement. The freedom to interact with the target audience helps enterprises to grow their fan base and community.
Here are a few important tips to build an engaging community to achieve the desired business goals:
- Get recognised easily
You can’t build or grow your social media community unless people are not able to connect with your business. Here are a list of tricks mentioned that can be implemented to make sure that your brand is recognized easily by the target audience:
- Place social sharing icons on your website
- Make sure URL of the website and social media handles are placed on the business cards
- Place your brand website link in the social media channel descriptions
- Reply to your customers personally and avoid automated texts
- Track all your brand-related hashtags to know what people are talking about the brand.
- Solve your follower problems
Use social media channels not only to promote your products, but to make a connection with your customers and get insights regarding their key pain points. If you want to build an engaging community, you have to provide them something unique to solve their problems. Most likely, there are hundreds of business firms out there providing similar services, so you have to stand out. That’s something you can achieve by fixing your followers problems and building trust in your community. Invite people to join your community to deal with such issues. Promote user-generated content on your social network website to build loyalty and offer real value.
- Stay generous
Motivate your community members to share their own content and start exciting conversations on the social profiles. One popular method to do this is provide incentives, in terms of coupons, giveaways or offers. Another method is to share user-generated content, and bringing valuable contributors into the spotlight. Track your social media records to find out who your major contributors are. These are the major people that bring engagement on your website. The more feedback in terms of shares or comments you get the more likely the social platform is to show your posts to the higher number of followers. Create engaging content for your users. Stay generous and add a personal touch in your posts. That’s how you build strong relationships and help the fans to remain connected in the community.
- Be a good listener
To build an engaging community, just post content that your audience want to look. Just listen to their requirements and focus on their interest. That’s why it is important to find out what they need, and there are several ways to perform this. Make a quick video and see what your followers want. When your community share answers, build new initiatives based on what they requested. Put your followers and their needs on priority of your social media strategy. Properly listen to their social talks to build engagement. Instead of asking your followers to share photos of the purchased products, tell them to share content regarding the product functionality. Make your social media channel to focus on the lifestyle, not only on the products. Always remember that promotional content will lower the engagement. Provide your fans the content that is behind-the-scenes regarding your company or how your product is developed. That’s how you can take your brand to the next level and build an engaging community.
- Focus on Customer Service
Make sure quality customer service is provided and watch your business to grow in the process. Any business can enjoy customer engagement during the sale but what happens once the sale is over. The better service you provide to your customers, the more loyalty and trust is build. Pleased and confident customers will promote your brand and drive quality business for you. Unhappy customers will also share their reviews but in the wrong manner. All publicity is not always good publicity. Satisfied customers open the doors to more sales. Unhappy customers shut those doors by sharing bad reviews.
- Be Trustful
People like to deal with enterprises they trust. The best way to build trust is to offer customer a sort of satisfaction and accept its mistakes. If you admit your mistakes and remain transparent in the face of criticism, you will win trust of your customers. This also shows your willingness to listen and your ability to adapt. On the other hand, if you try to hide a bad situation or skip the problem, you will destroy that trust. Show the different side of your business to win loyalty among your fans.
- Work with Influencer
Influencers are people having medium to large online communities that are focused around a topic or theme. The conventional way of working with the influencer is to hire them. But here we are not telling you to hire them.
You can take an influencer’s help without hiring them.
- Tag an influencer on a social post
- Link back to influencer after writing about them
- Interview an influencer
- Ask the influencer to share your post for brand promotion
The more personalized you are with your customers, the better results you’ll get and the more they talk about you. Computers are great tools, but people usually talk with another person about their business goals. These tips are fundamental but not “outdated.” Don’t consider these tips as basic. Rather, check your existing community-building methods against them and follow necessary changes to fit your marketing strategy. Get real and honest tips for your community development. Be honest throughout your community management efforts. When you actually care about the community members and your brand, it has a positive impact. With proper community management, you’ll be able to attract new fans and followers. People will love to hang out on your social community.
Noor Moore is the Sr Social engine developer in SocialEngineIndia – best Social Network Development provider worldwide. She has great experience in social engine technology and loves to share her knowledge with all tech lovers.