Top 10 Types of Digital Marketing Strategies to Promote Business Online
In this era of modernization, the internet has its inescapable digital footprint in almost every aspect of our everyday lives. The ubiquitous identity of internet has resulted in a plethora of online businesses leading to massive competition. This makes it extremely important for every business concern to have a well-formulated and consistent digital marketing strategy plan in place if it seeks to be viable and active for a long time.
Now, what is Digital Marketing?
Digital marketing can be simplified as marketing of products and/or services with help of digital platform and technologies on internet, mobile apps, display advertising and any other digital medium.
With the increasing competition the enterprises need to focus more on digital marketing for better hold on the market. The digital marketing strategies that will matter the most in this new decade for online business promotion are discussed.
1. Systemic Audience Identification
A clear picture of what an ideal consumer will be for a business is the first most important step to be clarified and identified before starting the launch of advertisements and campaigns. The ideal consumer is the individual who will most probably incline towards your products or services with the least amount of investment and promotional efforts or strategies.
This consumer who is still prospective in idea, is most probably a social media user who demonstrates an inclination towards your proposed product or services. So, it makes sense to focus all your marketing resources and efforts to attract this target consumer rather than pursuing a larger random audience group. All the efforts should be focused on wooing this small but potential consumer.
2. Search Engine Optimization (SEO)
Search Engine Optimization is one of the most effective digital marketing strategies today.
Now, what is SEO?
SEO is the process of improving website performance so that it ranks up in search engine results for certain keywords and phrases that are related to that business. The higher you rank; the more people will be able to view your business website. The aim of SEO is to direct and increase traffic to your website for your target audience.
SEO must be viewed as a requirement when talking about digital marketing strategy. It intercepts every potential customer irrespective of their position in buying channel. With a performance driven SEO service strategy, you can direct more traffic to your website and increase its performance and reach to the target audience.
For example, students who are looking for assignment help online can search the keyword My Assignment Help to look for the top websites. SEO plays a major role in this.
3. Pay Per Click Advertising (PPC)
PPC is a very cost effective and powerful online marketing strategy tool. PPC is an auction- based paid form of advertising. The key points about PPC are:
- How it works? Basically, you bid on the keywords that you want your advertisements to reflect for.
- When a user searches for that keyword, your ad appears on the top of the search results.
- If a user clicks on your ad, you pay for that click.
- This means that the business does not pay for the space used by ad but for each click by user.
- PPC aims to reach the users with transactional queries, which means that they are already ready to buy that product or service.
4. Content Marketing
Content marketing forms a big part in attracting the target audience. The essential part of content marketing is to prepare the content that is valuable, relevant and consistent to make it worth the time of consumers. To make “content, the king” businesses need to emphasize on mobile content, native advertising, influencer marketing and marketing automation.
5. Email Marketing
The main focus of email marketing is to retain the existing consumers along with gaining new customers. This strategy is excellent for the purpose of fostering brand awareness. The email marketing technique works on the model of refining the existing campaigns continuously.
The main agenda of email marketing is to stay on top of the potential customer’s mind and also to regularly update the existing clients regarding basic information and upcoming offers or services so that they keep coming back for more. Retaining their loyalty has to be the priority.
6. Social Media Advertising
This strategy helps in fostering and building brand awareness and to stimulate conversations. A social media marketing campaign can be on any number of social media platforms depending on your target audience. The most effective social media platforms are:
7. Voice Search Optimization
This is the newest digital marketing strategy that optimizes website content for voice search. The focus is to earn the position for business website in Google search results.
What makes this a key strategy?
With the rise of voice command assistants like Siri and Amazon Echo Alexa, this strategy is the new trend. These voice assistants use the featured snippet to respond to voice commands.
8. Video Marketing
Video marketing helps the company increase its reach, growth revenue, and operations expansion. Some types of videos for video marketing are:
- Behind the scenes
9. Web Design
Mobile is the main mode to reach the target client today and is going to be the trend in coming decade as well. The necessity to conform the website design according to the mobile is more important than ever now. This is possible through responsive web design strategy.
When a university student, for example, is looking for help to execute his assignments and searches for My Assignment Help on website, a conformed and compatible mobile web design makes the user student reach out to your business more effectively.
10. Existing Content Analysis
Analyzing the content present on the enterprise’s current website is a major step towards evaluating current performance statistics accurately. Identification of the original productions that have the maximum share of online traffic diversion to your website. This helps in creating further content keeping in mind the existing format and themes.
Digital marketing is proving to be one of the most effective methods to reach potential customers. With a wide array of strategies that digital marketing platform offers, achieving business goals has become comparatively practical to reach. Digital marketing is the way to increase sales, revenue, awareness and customer loyalty. The discussed digital marketing strategies makes the execution of these goals simplified.