Lead generation can be the most intricate tasks faced by artificial intelligence companies. Lead serving and generation is the foundation on which the sales and marketing team is built upon. To keep up with the competition, we will discuss how AI companies can generate leads.
An essential and first step towards the lead generation for your artificial intelligence consultancy business is getting more people to know your business. If people are not aware of your solutions, even the best B2B products and services will go unsold. The sales team relies on the constant flowing and high-quality sales lead flowing into the funnel. To do that you need to get in front of the right audience.
When you reach out to the business which is in need of a solution, you are both providing value to the industry and increase your number of potential leads.
1. Social Media
Social media has become an excellent way to increase sales leads over the past 5-10 years. The lead generation potential using social media is strong. But there is also a possibility of wasted time and the poor results. The social media platform is more crowded than ever and every business wants to get noticed on these platforms.
2. Live Chat
Your website should explain every possible feature and benefits for your business solution. But often students have many questions. To make it easier for your visitors to find what they are looking for, try adding a live chat feature to your website.
3. Use LinkedIn for Lead Generation
Artificial intelligence companies can use the power of LinkedIn for the valuable lead generation. Have a look at how it works:
- Select the top management and decision makers from the target audience.
- Send a personal friend request along with the standard one.
- After a week or two, send warming up message to nurture and back up the potential customer.
- Within a month you will be able to create 3-4 fresh leads ready for the meeting.
4. Search Engine Optimization
SEO is an essential marketing practice that can be extremely undervalued or unpredictable sometimes. 5 to 10 years ago proper keyword research was a sure shot way to get in the ranking. But it now takes more than just keywords to rank higher in the Search Engine Result Pages. But always keep in mind that when it comes to SEO, you are playing a long game. Optimizing your website will not have leads falling overnight. Instead, it is a steady process.
5. Sales Automation Tools
You have to keep an eye on the marketing automation to check the lead development progressions of your business. Keeping the campaign development, lead capturing; landing page creation, scoring, nurturing is not only a good way of marketing your organization but of streamlining the entire process.
Almost every industry is looking for new ways to automate the processes. Artificial intelligence companies can generate new leads with the help of sales automation tools. Some of the best sales automation tools are Prospect.io, Outreach.io, Salestool.io etc. These automation tools have features like:
- Finding and verifying email addresses.
- Sending cold Emails and drip campaigns.
- Insert the prospects in your CRM at the best stage and eliminate the data entry work.
- Keep track of your campaigns by tracking the email opens, link clicks and replies.
6. Email marketing
Email marketing is regarded as the best channels in terms of Return on Investment. When you are looking for the B2B marketing, you look to nurture a relationship rather than persuade someone to buy your product or services. The key here is personalization. Personalize your emails and draft your copy with care and make sure to take care of your prospecting B2B clients at every stage regardless of the lead generation stage.
Webinars will put a face to your expertise. Every time you are hosting a webinar, you are pitching many potential leads and nurturing the ones you already have. This is an excellent way to build trust between your business and others while also gaining a great return on investment. For the best post-webinar practice, send your audience a package that includes the webinar recording and any future reminder regarding upcoming webinars given that the majority of the audience will not be converted.
8. Influencer Marketing
Influencers are a type of credible and professional individuals within a given industry. Help your business by using a credible or known face to help promote your product. Influencer marketing can range from less effective to extremely rewarding. It is important to look for the individuals that match your industry. Influencers rely on the social interactions over commissions. You need to search the influencers who are working on your sector.
Lead generation is an important aspect for any kind ofSmall Company. The above tips will definitely help you in your lead generation strategy if you implement them in your marketing strategy. You can also use the automation tools to automate your sales team processes. Here we have discussed only a handful of lead generation techniques. Be sure to keep testing the techniques so that you can gain an in-depth understanding of how effective your lead generation strategies are.
Raman Arora is Professional Blogger and
Digital Marketing expert who has extensive Knowledge about Sales and Marketing
for Small and Long Business Scale Companies. He has also knowledge about Data
Science, Data analytics and Data
visualization to understand about your business goals.