The only way to rule the marketing world and be on the top list of the on-trend shade in 2019 is, to be EVERYWHERE.
In this dynamic era, spread yourself everywhere from having a website to starting a blog, doing a podcast, getting a YouTube channel, to posting every single detail on Facebook, Twitter, Linked-In and yes not to forget Instagram.
And if you’re interested in attracting youth, may try your hands at Snapchat!
Gone are the days when sticking to one-channel marketing strategy was in vogue.
Now, it’s time to take one step beyond and let those 3.1 billion people using social media worldwide know what you and you’re company up to.
You might not be knowing this, but it’s a fact that a company with a limited online presence can be both overpowering and stifling at times. And, the former part will only last till you’re able to satisfy that audience with a particular taste because if you change a little bit in your brand, either you’ll lose your audience or your brand.
Therefore, a larger audience is much needed to incite your digital marketing strategy in 2019.
Here are the 5 points describing why you need to focus on more than one channel in 2019:
- For Increasing Your Limited Audience
In this ever-changing world of digital marketing, in order to achieve heights, it’s essential to make sure that you’re connected to people on every possible platform.
In this way, you’ll also get to know about your target audience and transform them into a broad audience.
For your instance, there are more than 3.4 billion active social media users, so why not reach to all of them rather than just covering one-fourth of it by just focusing on one channel.
Hence, this is a smarter way of increasing your audience with spreading all over globally.
- For Increasing Website Traffic
If you own a website, you must be knowing how crucial is traffic for making your site successful.
So, if you’re just focusing on one of the social media platforms, then you’ll get limited traffic according to that platform. But, if you focus on more than one, then you get a chance to avail more traffic.
And it goes like, the more the traffic, the more the visitors, and ultimately more chances of increasing your sales.
- For Generating More Leads
Delegating your marketing strategy on different social media platforms is a great way to increase your users and turning them into your digital clients.
Like posting your content on Instagram, Facebook, Twitter, and Linked-In, etc. will help you engage in conversations with your customers and in this way, you can drive them back to your website.
According to the statistics, around 61% of marketers say that generating traffic and leads is their top challenge.
Therefore, with promoting your business on every platform, you get a colossal amount of opportunities to sell your products and services to larger strata of people.
Hence, with that, you get a chance to generate the maximum amount of leads to your business.
And if you select the right social media channels, then no one can stop you from converting your leads to full-fledged customers.
Social Media Advertising Statistics
- For Improving Brand Awareness
It’s just not putting attractive tag-lines to your brand, and you’re done with your work! Brand awareness is way more than that.
There are companies which are trying to make the most out of their brands by planning huge brand awareness strategies but are still not able to create that much buzz about their brand.
So, how do you think you’ll be able to survive in this fighting world with placing your brand name on just one of the channels? Think about it.
If we talk about the current population, then 42% of them use social media worldwide, and out of it, 90.4% is the millennial generation who’s a strong asset to target for your brand awareness campaign.
Most of the times, these commercials coming up with a pop-up or sliding through the sidelines are disrupting and distracting to the customers; and are often neglected by them.
Therefore, reaching out to every social media channel possible with creating the maximum amount of brand awareness should be your ultimate goal.
Needless to say, with a strong brand awareness strategy, you can increase the sales figures of your company.
- To Top the Trending List
In this digital world of hashtags, if you want to be on the top of the on-trend list, then just with marketing on one channel will take you nowhere.
There are multiple channels available which can’t be even counted, and it’s not that you have to be there on each one of them.
It’s just that with the rapid growth in the digital world, to catch with the best companies online, you have to spread a word about your brand on the top marketing channels.
Determine your marketing goals, make a strong strategy, and invest in making the best for your organization.
If we have a look at the statistics, Lyfe Marketing said that 97% of the marketers use social media for reaching their audiences.
The statistics say that there are over 2.4 billion active users on Facebook, Linked-In CEOs have approximately .303 billion active users, more than 1 million people are using Instagram, 1.3 million active users on twitter, 45% of the marketers are planning to add YouTube to their content strategy this year with .33 billion active users, and over 250 million active users on Pinterest.
Active Users On Most Popular Sites
Now, you must be knowing how powerful and efficient each marketing channel is!
With so many active users on each of the channels, if you just focus on one, then you need to think about how many users you’re missing on your list.
So, if you want to keep up with the times, then you must reach out to the maximum channels.
With building links, don’t forget to build relationships with your customers too, as in this marketing world, the trends and tactics are never stagnating.