Businesses and services around the globe are competing to push their websites to the highest rank on search engines every single day, hour, a minute or second, to be precise. Of all the effective strategies applied for achieving the top ranks on search engines, link building is the most popular and trusted strategy. Getting backlinks is considered as one of the most productive ways to grow organic search traffic. However, not everyone understands the real technique that drives maximum outputs from this method.
A “backlink” is created when an external website links to yours. Backlinks are one of the most crucial elements of a mighty SEO campaign. That’s because backlinks are the supreme ranking factor for most search engines as traffic has a direct relationship with the quality of backlinks that a website has. Ones who master the art of creating quality backlinks and leveraging their power are the successful ones. On the other hand, those who consider link building as a rocket-science are still stuck wondering how the entire thing works.
Are you too one of those businesses or websites that are still trying to figure out the correct way of creating quality backlinks? If yes, these incredible tips from experts are surely going to help ease your worries. Have a look at top 10 smart ways to build or earn backlinks, to get authoritative websites to link to your online business:
- Take advantage of broken-link building method
In this method, you are required to examine a website and look for any broken links. Once you’ve identified broken links, you’ll have to contact the webmaster to report broken links on his/her website. This doesn’t end here; you also pass on suggestions (in this case, website names) to replace that link. Since you have informed the webmaster about loopholes in his/her website, there are high chances of getting approval for replacing the links with your website name.
- Guest blog for authoritative websites
Go out on a search-spree for the high ranked websites in your niche. Do this by typing “”your niche”” + guest post (e.g. “”Fashion”” + guest post) and scan the results for guest post opportunities. Reach out to such websites and extend guest blogging proposals to them. Providing quality content to an authoritative website will not only provide you with greater exposure but also build your reputation online on a larger scale.
- Earn backlinks by posting positive reviews
All of us use certain products or services on a regular basis. We like some of them while we dislike others. Sharing our experience with other people around the globe is a great way of letting them know how the product works or how fruitful using a particular service is. The best part you ask? You can even earn a quality backlink by writing a positive review. All you have to do is, write a review, approach the respective website to display your opinion. This way, you get a link in exchange for the testimonial.
- Keep an eye on your competitors
To make the most of the lucrative market, it’s imperative that a business implements strategies to stay ahead of the competition. This requires a good understanding of what the competitors are doing offline as well as online. When it comes to link building, one should keep a check on all the strategies that the competitors are using to build links and the sites that are good at increasing visibility. You can then use these strategies to benefit your business.
- Transform unlinked mentions into linked ones
There are certain cases where people mention your business on social media but forget to link or are simply unable to link correctly. Consider these unlinked mentions as a source of potential energy that has the capability of boosting your website to top ranks in search engines. You just have to keep updated with what people are saying about your business, identify such unlinked mentions, reach out and kindly ask that they “make the mention clickable.”
- Leverage the power of WOM
Word of mouth is one of the most powerful marketing tools and probably a lucrative link-building tool as well. You can use for your benefit by getting journalists and influencers from your niche to mention your brand or business or website name. You can do this by reaching out to them using their email ids. However, finding someone’s email can be a challenging task, but no worries. You can use tools like Voilanorbert, Thrust.io or Emailfinder.io. All you have to do is, type in the name of the person you are trying to contact, the website he/she works for and voila!
- Use social media as a powerful backlink generation tool.
Backlinks from social media platforms have a high tendency of driving traffic and advantages to your website. Backlinks that you create on social media have a high value when it comes to Google rankings. So, make use of this opportunity and create backlinks on the most popular social media platforms like Facebook, G+, Instagram, LinkedIn, Twitter, YouTube etc. and see how it works like magic.
- Get your business featured
There are several blog posts or articles on the web that use the “Best x in y” format. For example “8 Best salons in LA”. Getting yourself featured in one such post can earn you great exposure. Such type of lists exists for all kinds of businesses in every location around the globe. Make the most out of these lists. Find out similar lists in your niche or the local area, reach out and see if ‘they’ll feature you and provide you with a backlink.
- Leverage token of gratitude
Website hacking is a common mishap in today’s world. It can be harmful to any business or website. However, you can use this mishap to benefit your business. Find hacked sites by using an url: keyword + “keyword” search string. Inurl: fitness + “Viagra” is one such example that helps you identify hack pages in the fitness industry. Once you’ve found such a page, let the site owner know about this by sharing the URL of the hacked page. Now that you have helped the owner, there are high chances that he/she’ll consider adding a link from one of their high ranking pages.
- Interlink your blog posts
Lastly, build a network of internal links on your own website. Make it a habit to interlink your blogs. Make sure every post links back to another that ‘you’ve written. Whenever you write a fresh blog post, try to link it to older posts that are related to the topic and link back to the new post you just published. Soon, you will have a full-fledged network of quality internal backlinks that help boost your website ranking.
So, these were some of the tried and tested hacks of building quality backlinks that are sure to benefit your business like never before. Don’t believe this works? Why don’t you try them for yourself and then decide?