The advent of technology has introduced plenty of opportunities for businesses of all kinds to make things easier and beneficial. Business aspects like managing a team or marketing products and services can become easier with the correct use of technology.
But with plenty of technology tools available, it can be difficult to start a technology executive search. So, here we share some tips to help you know the ways to utilize technology to enhance your business.
1. Use Wearable Techs to Boost Business Performance
Wearable technology products such as Apple watch and Fitbit are gaining high popularity among customers. Such products can have legitimate applications in business too. The wearable techs can help small businesses
For example, smart watches can be connected to smartphones for effective communication. Also, they can track activity levels. In addition to this, there are advanced wearable techs available like T-shirts, socks, and clothing with sensors that are useful to monitor your fitness.
2. Get More Customers through Twitter
Twitter is an excellent tool for promoting the services and products to potential customers. By being more specific, you can target the right customers and grow your business. You can also announce discounts and special offers on Twitter.
Twitter activities can be tracked to monitor your followers and their interests. You can use Twitter to compete with your competitors.
3. Stay Updated with Latest Social Media Techniques
You can effectively use social media for your business, to stay updated with the latest techniques and trends. Using the best social media practices, it is possible to target customers and expand your customer reach.
4. Use Google Analytics to Measure Customer Loyalty
Your business can succeed online only if you have a decent customer following. If you have a pool of customers who are always coming for your services, then it is possible to sustain and win over your competitors in the long run. A great tool to measure your customer’s loyalty and engagement is Google Analytics.
5. Use the Latest Instagram Trends
Recently, Instagram has got an entirely new look but its basic functionality is still the same. You can now post photos in various ways. Also, it is possible to change colors and draft a unique page for yourself. Hence, you can use the latest Instagram trends in order to promote your products and services, to announce discounts, events, and to target your preferred customer niche.
6. Market Your Business with Video Production
An increasing marketing tactic to promote businesses and its related events is online video production. Even small businesses offline can use video production to showcase the benefits of their products. They can share videos with their existing and new clients to inform them more about their offerings.
7. Use PPC Blogs
Blogs are an excellent source of information for all distinct aspects of running a business. There are different kinds of business blogs available online, which one can consider in order to gain more knowledge about the type of blog to create. Blogging can help your customers to know better about your offerings. There are specially designed PPC blogs that focus on offering information. Search Engine Land, ClickZ, Search Engine Journal, SEM Rush, Unbounce, Acquisition, Wordstream are some of the popular PPC blogs.
8. Gain Knowledge about Social Media Facts
The world of social media is highly dynamic. It is evolving always. In order to make sure that your business is able to make most of the available social media platforms, it is essential that you have all the latest data and information about the platforms. You can check various social media portals to know about the updated social media facts, which you must know right now.
9. Engage Your Audience with Facebook
Video content and social media are both great methods for interacting and engaging with potential customers. You can get the best of both worlds by using the video feature of Facebook to engage your audience. Just like Facebook, even other social media platforms have some unique features, which can be highly useful for your business promotion as well as to engage with your audience.
You can host live interviews, broadcast live events on Facebook, embed Facebook videos in the blog posts, add featured videos, use live videos to share the tips in real-time, generate short explainer videos, recycle the content, and organize interactive sessions using native videos.
10. Get Benefit with Advanced Gmail Tips
It can be time-consuming to manage your emails. But there are some Gmail tips, which you can follow in order to manage your email box more efficiently. With the use of these tips, it is possible to manage the crowded inbox easily.
There are certain keyboard shortcuts which you can use to manage your Gmail. There is even a Gmail desktop app available, which you can use to avoid tab overload. While the Gmail search operators can be used to find anything, the labels and pair filters are useful to keep inbox clean. Also, you can categorize and prioritize your emails in order to reduce stress.
Hence, technology is of great use to small as well as large businesses. Hence, employ these advanced technology tips to better your business.
Kyra is a Hiring Director at Alliance Recruitment Agency – Best Agency To Top executive management recruiters. She specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.