20 Mind-Blowing Instagram Stats & Facts You Should Know

20 Mind-Blowing Instagram Stats


Instagram is a cost-effective social network in the internet world. It allows everyone to create and share images & videos through mobile apps. Instagram is amazing to take, edit and upload visually engaging content for your followers and interact with them through likes, comments, and shares.

Nowadays, there are lots of social networks available in the market. Instagram has launched with tons of stunning features for creators, influencers, and businesses to promote their content to a huge audience and sell products directly from the app.

If you plan to use Instagram as a part of your marketing strategy, it’s essential to know the latest trends and facts about the popular social media platform. Remember that you have to make sure you’re working in the right place with the right information.

Statistics are more valuable for users to create a most successful marketing campaign and achieve their goals. In this blog post, we’re going to take a short look at 20 mind-blowing Instagram statistics and facts that everyone should know in 2021.

Before entering into the main topic, we’ll see some useful information about Instagram.

Why is Instagram Best For Marketing?

Instagram is a popular social media platform with various features and functions. It offers stories, IGTV, and reels features for Instagrammers to share their creative skills and valuable information with millions of people.

With the right marketing strategy, you can reach your brand, product, and services to the exact audiences, boost brand awareness and receive massive customer engagement. Moreover, Instagram allows you to show your brand image via attractive pictures and videos.

Instagram stories have proven to be a powerful marketing platform for businesses to expand their brand presence, increase their product visibility and engage with their customers.

Some General Statistics About Instagram:

  • More than one billion+ people use Instagram every month.
  • 51% of Instagram users are female, and 49% of users are male.
  • On average, users spend more than 30 minutes per day on Instagram.
  • Over 81% of people use Instagram to search for products and services.
  • 500 million people use the Instagram stories feature every day.
  • Instagram business accounts gain an average of 0.96% of engagement rate for their posts.

#1. Instagram Was 10 Years Old

In October 2010, Instagram was officially launched, and millions of people created their accounts within a short span.

#2. 4th Most User Of Mobile App

Instagram is primarily the most popular mobile platform, and many people use this app on their mobile device rather than desktop. According to the research, it has the 4th most downloaded app on mobile devices. It is outranked by Facebook, Whatsapp, and Facebook Messenger.

#3. Sixth Most Visited Website

People also use Instagram through desktop and laptop. People like to watch Instagram posts on a larger screen than the small one. It is the sixth most visited website in the social media world.

Instagram Usage Statistics:

Instagram Usage Statistics

Users on Instagram are highly engaged with their audience with brands than other channels. Here are some Instagram usage statistics that help to achieve more success.

#4. 50% Of Instagram Accounts Use Explore Page

Showing your content on the Instagram explore page is the key to enhancing your brand and getting new followers to your profile page. Explore page helps users to find a variety of content and new creators relevant to your industry. According to Instagram, 50% of users utilize their explore page each month.

#5. 8 AM – 12 PM Is The Best Time

Uploading engaging content not only helps to attract your followers. When you publish content on any social channel, you have to find the peak and best time to post your content on the platform. According to Hootsuite research, the perfect time to post videos on Instagram is 8 AM to 12 PM or 4 PM to 5 PM.

#6. 130 Million Users Tap Shopping Posts

Instagram is not only the best platform to make entertainment, and it is one of the fastest-growing channels in the digital marketing world. Many people use this platform to search for many products and make purchases directly from the app.

A new shopping and eCommerce feature makes it easier for brands to sell their products and services to the target customers. According to the research, 130 million Instagram users click on shopping posts per month.

#7. 1 Million Instagram Posts Mention Meme

Memes are the most popular trend on Instagram, and many business accounts create a post with meme words. Because some of the most popular and engaged Instagram accounts create and share meme posts.

Instagram User Statistics:

Instagram User Statistics

#8. 88% Of Instagram Users Are In U.S

Users are the pillars of every platform’s success! We know that Instagram has reached over 1 billion people every month. Most Instagram users are Americans, and here are the top five countries and their Instagram users:

  • Russia – 54 million users
  • Indonesia – 78 million users
  • Brazil – 95 million users
  • India – 120 million users

#9. Kazakhstan – Highest Instagram Reach

According to the data, Kazakhstan has the most Instagram users, and it has reached the highest percentage of the population with 72%. Brunei has 71%, Iceland gained 67%, Kuwait has 66%, and Turkey reached 66%.

#10. 71% Of Users Are 18 to 29 Years

Teenagers and youngsters highly dominate Instagram, and it is one of the major reasons for a large number of marketers trying to promote their products on Instagram. Now, 71% of U.S adults are aged between 18 to 29 years.

Instagram Stories Statistics:

Instagram Stories Statistics

Instagram stories are the hottest part of Instagram, which brings more engagement than regular posts. Stories appear at the top of the Instagram home feed so people can easily find your posts once you upload the content. Instagram stories are designed on the structure of it automatically disappear on the user screen after 24 hours of posting. Below, we see some interesting statics of Instagram stories:

#11. Instagram Story Ads With CTA Button Draws 89% User Attention:

On Instagram, all the story ads have the option to add the swipe up feature to their posts. It will help the audience to directly visit your product or landing page in a single click. When you add the most engaging and relevant CTA’s in your stories, it will increase the chance to grab audience attention more than 89% of the time.

#12. Business Stories Get More Views

Instagram stories are an amazing feature for brands to show their brand in front of a wider audience. Instagram business accounts leverage stories feature to increase Instagram story views, engagement rates, conversions and enhance the overall video visibility.

According to the statistics, 80% of Instagram users follow at least one business account, and more and more brands are trying to attract their target customers by promoting well-established content.

#13. 75% Of Completion Rate

The total completion rate on Instagram stories is calculated by the number of people who watch your last story divided by the number of people who viewed your first story and multiplied by 100.

According to the buffer analysis, Instagram stories have gained an average completion rate of 75% in the sports industry, and the media has received 67% of the completion rate to their Instagram stories.

#14. Stories Increased User Spending Time On The App

Before the launch of the stories feature, Instagrammers spend an average of 15 to 21 minutes per day on the app. After introducing the stories function, people love to spend more than 32 minutes a day. Story length is one of the major reasons for this significant reach, and many creators use this feature to show their creative thoughts to their loyal followers.

Instagram Ads Statistics:

Instagram Ads Statistics

Instagram advertising offers you a great opportunity to create a well-defined campaign to establish your business to millions of customers. Advertising through Instagram is a key to boost brand awareness, increase social proof, drive traffic and generate massive sales growth. Here are some must-known statistics about Instagram ads that help to create a strong marketing campaign on Instagram.

#15. 4 Million Instagram Users use Story Ads

Instagram offers different types of advertising opportunities, and one powerful ad option is Instagram stories Ads. It gives brands a great chance to create full-screen engaging content that helps to connect with huge audiences. Still now, Instagram 4 million business accounts use Instagram story ads per month.

#16. $18.16 Billion Ad Revenue

Instagram is one of the rapidly growing social networks with lots of amazing features. The huge amount of Instagram revenue comes from its advertisements. Research shows that Instagram has earned 18.16 billion dollars in its advertising feature.

As of 2019, Instagram gained $9.54 million, and in 2020 it will increase to $13.86 billion. It is the major improvement of this amazing social channel.

#17. Instagram Ads Reach Is 1.16 Billion Users

According to Instagram statistics, users aged between 13 to 17 years potentially watch Instagram ads and make purchases.

Instagram Video Statistics:

Instagram Video Statistics

#18. Tutorial Videos Are The Popular Video Content

Instagram contains a variety of content ideas that inspire your audience and engage more people to watch all your posts. Videos grab a super fast impression on your audience than images. Tutorial videos are one of the best content strategies to give detailed information about your work.

#19. Reels Generate 67% More Engagement

Reels is a new Instagram feature that helps users to create 15-second video clips with effective music. It is a new way to create fun and engaging videos to attract your target customers. Instagram reels are similar to TikTok videos, and it has generated the highest engagement rate.

#20. IGTV Videos Gain More Attention

IGTV videos are a good way to generate potential customers to your brand and capture more eyeballs to your Instagram account. It is a long form of videos, and it allows you to publish up to one hour of videos that impress your potential customers. Data shows that IGTV videos are 4X larger than normal photos on the explore page.

Valuable Information About Instagram For Business:

Instagram is the most popular visual storytelling platform in the digital marketing world. It is a new photo sharing application that helps users to create new business opportunities to show their creative thoughts to a larger audience and get new Instagram followers to your account.

Instagram is a visually attractive and user friendly social media app that helps every individual and business to achieve more success and reach their goals. Today, social media plays an important role in the marketing world. Instagram can be a fantastic platform to reach potential customers and make the most engaging brand presence.

Here are some Instagram functions and features that will help to achieve your marketing goals.

1. Hashtags

Hashtags are the key to reach your content in the Instagram world. When you add hashtags every time you upload content on Instagram, it will increase the chance to boost your credibility and discoverability. A content with trending hashtags helps to discover your content on another page of posts and stories that use the same hashtag.

2. Audience Demographics and Engagement Metrics

If you have an Instagram business account, you can gain access to track metrics about how your profile performs, who’s following your profile page, and how well your content performs on the Instagram platform.

Your profile engagement includes,

  • How many times all your posts have been seen
  • Your overall reach and growth
  • How many profile visits and new accounts you’ve gained
  • The overall performance of your videos.

Also, the audience demographic includes,

  • Age range
  • Gender
  • Top cities and country locations
  • Days and weeks of your followers are active on Instagram.

3. Instagram’s Algorithm:

Do you wonder how the Instagram algorithm actually works?

You’re in the right place. The Instagram algorithm decides which content displays in the explore page and all other functions. Every time when a user opens the Instagram app, the algorithm instantly campaign all the contents available in the platform and decides,

  • Which posts get featured on the explore page.
  • Which one appears at the top of the newsfeed.
  • Also, it decides which order the Instagram stories, reels, IGTV videos, and live videos show in the related tabs.

However, the Instagram algorithm decides what content show up at the top of the feed that based on them,

  • User interaction with your posts
  • Is it recently published?
  • Your follower’s count
  • Does the audience engage with your posts?
  • How long do users spend on your posts per day?


No matter whether you’re an individual or business owner, you can use Instagram to develop your brand personality and user engagement. It provides an endless opportunity for you to get your profile more popular on the Instagram platform and earn real engagement for your videos.

Before starting to promote your content on the platform, make sure the content is relevant to your industry and target customers. Using proper hashtags and CTA to your content is the key to generate more traffic and boost your sales growth.

I hope this article will help you to create a successful marketing strategy and get the most effective results as an outcome.

Thanks for reading this article!

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