5 Methods of Content Marketing that Help Your Website Perform Well on the SERPs
Traditional marketing methods are rapidly losing their effectiveness. HubSpot has found out that 64% of ad blocker users find ads annoying, and hence, use a tool to block ads. Statitsa claims that ad blocking has increased from 15% in 2014 to 30% in 2018. This shows that the rate doubled in a period of 4 years. Similarly, popups are disliked by 73% of people online.
When all these stats paint a negative picture, what can you do to stand out? How do you promote your brand and increase awareness? Forget the paid medium, at least for a while. Consider organic searches instead because they are the focus of more than 70% of search engine users.
Obviously, ranks become immensely important then. How do you acquire the topmost position on the SERPs? For starters, avail reputed content marketing and web copywriting services because 42% of the businesses are already working with designated content strategists – you really don’t want to be left behind, do you?
Secondly, come up with a solid plan that strengthens your SEO and improves your rankings. While several elements come into play here, content marketing is one of the most important aspects. After all, content marketing generates 3X more leads compared to paid search advertising.
Content marketing techniques aim to provide valuable information to your target audience that discusses their pain points and presents solutions. Unlike paid advertising, content marketing methods don’t recommend talking about you, your products or your business. Instead, you talk about your potential customers and how they can resolve the issues they generally face.
Which content marketing methods are the most effective and should definitely be a part of your digital marketing campaign? Let’s review the 5 most popular content marketing techniques that will likely boost your SEO rankings.
55% of digital marketers consider blogging to be their highest inbound marketing strategy. Regular blogging does not only improve SEO, but also increases your authority and credibility. You engage your target audience and build stronger relationships with potential customers.
While blogging is one of the most effective ways to drive traffic to your website, it generates results only when you post valuable content that doesn’t sound sales-y. Ensure that your posts are engaging and formatted well. Headlines must be captivating. Information presented in the form of tips or as a bulleted list of items is more preferable. Add plenty of images and design with infographics for some of the posts, if not all. That being said, don’t forget to optimize blog posts for relevant keywords, and add 2-3 internal links in every post.
So how many blogs should you publish in a day? Companies that post more than 16 times a month enjoy 3.5 times more traffic and generate 4.5 times more leads. Blogging works only when you post regularly; if creating them takes too much time, it would be best that you work with a company that offers blog writing services.
No, no. E-books don’t always have to be 200 to 300 pages long. Stick to 10 to 15 pages, and they can be just as effective. E-books are often shared as a freebie with visitors when exchanging contact details. Work with a company that offers e-books and web copywriting services so that they can come up with great, engaging content and design the e-book.
Like with blog posts, use bulleted lists wherever you can. Do add stats and figures to sound more authoritative.
3. Social Media
Social media is the most popular online activity with nearly 3.2 billion active users. Social media is one of the most effective ways to showcase your personality. But coming up with a solid plan is the only way to achieve success on social media. There already too many social platforms out there. While you should have a presence on most sites, there’s no rule that says you should be on all of them. However, keep in mind that Facebook is the most popular of all platforms with over 1.15 billion users.
Also, whatever platforms you choose, you’ll be posting different content on all of them. So for instance, tweets offer limited space for content, whereas Facebook allows longer posts. Similarly, Instagram is only for pictures.
4. Video Marketing
After social media, video marketing is the second most popular online activity. Videos are 50X more likely to drive searches rather than just plain text. Adding videos to your blog posts increases organic traffic by a whopping 157%.
Why are videos such a popular content marketing method? Because they are easier to digest and are memorable. What kind of videos should you share? Explainer videos that highlight product features or how-to videos work best.
Infographics are an effective way to present fast facts, figures and stats. They are quick to skim through and engage visitors, especially when included in a blog post. So how can you create compelling infographics? Research thoroughly and then present the details as if you’re telling a story. If required, you should also conduct research and surveys so that you have the latest facts at hand. And lastly, share the infographics on all popular mediums.
So which of these content marketing techniques will be the most appropriate for your business? Work with reputed content and web copywriting services to come up with a solid strategy based on a mix of techniques.