9 Best Website Design Practices That Drive Conversions

From the smallest startup to the biggest e-commerce website, the ultimate goal is to stimulate visitors towards the desired action. The process of converting visitors into customers or leads is called conversion.

If your website has a lot of traffic but few conversions, it’s time to figure out the problem.

In today’s global marketplace, it’s not enough to have a digital presence. Staying ahead in the online space requires an interactive website.

Professional web design plays a significant part in your customer’s buying decision. Many first-time visitors are not ready to buy. They’re considering options and comparing you to others. Thus, simple design helps shortlist the available alternatives.

According to Sweor, it takes only 0.05 milliseconds for visitors to decide whether they’ll stay or leave your website. But what really triggers the visitors to stay on your site? Read the article to find out!

We are sharing some of the top strategies for growing your website with smart design considerations.

Website Design Tips to Boost Conversions

1. Place Call-to-Action Above the Fold

One of the essential elements you can use in web design to effectively shape the user’s experience is the call-to-action.

A call-to-action (CTA) is a button on your website that directs your visitors about what to do next.

Each page of your website must have an attractive and prominent call-to-action right above the fold to prevent visitors from scrolling down.

Keep in mind that if the call-to-action you are adding is not fulfilling your visitor’s need at the specific point in their journey, they will shift from you.

Therefore, before adding CTA, consider what the goal of your website is? Is it making a sale or acquiring a lead.

Strong call-to-actions that will generate leads entails the following features:

  •    Action-Oriented
  •    Persuasive Text-based
  •    Entails Strong Visuals
  •    Easy to Find.

2. Easier Navigation

The website’s navigation system acts as a road map to all the different areas. If the navigation is clear, visitors will stay and have a good experience.

Forming clear navigation for your site can be complicated if your store has thousands of products.

Here’s what you need to do:

Designers can start with grabbing a piece of paper and draw a sitemap of the website, and it will look like this.

Easier Navigation

Source: Sumo

After completing your sitemap design, check if all the categories are making the most sense or is there any other way to make your navigation easier. In case, you don’t get any idea you can check Amazon’s navigation system as a guide.

3. Choose the Color Scheme Carefully

Choose the Color Scheme Carefully

Source: ArcStone

The colors you pick while designing a website will have a significant impact on the overall design success. Designers need to choose website colors that will strengthen their brand and should be pleasing.

The color of your website design is an essential factor and cause various effects on the human mind. Colors express your messages, spark users’ interest and create certain emotions. Therefore, considering your audience before jumping into the designing process is a must to do.

For example:  If you’re targeting women, focus on blue, purple, and green. For men, select blue, green, and black. These are a few generalized preferences.

4.  Use High-Quality Visuals

High-quality visuals can attract a visitor’s attention and will engage visitors on the site. Visuals not only make web aesthetically pleasing but also make people to trust you and to stick around with great interest. Adding video is another option to consider.

Videos will dramatically increase your conversions because most visitors like to watch over reading.

Designers must consider ideas about how to add videos on the website. There are several ideas to get started with:

Behind-the-scenes: Represent backstage work related to product creation. It will bring the visitor closer to your brand.

Product tour: engage visitors with 60 seconds on your product, and its benefits. It will save the visitor’s time scrolling around your page.

Case study: Select one of your customers, and show their story. Choose a format like solution, problem or results and exemplify in a simple script.

5. Add Virtual Chat Option

Live chat is often considered as a customer support tool and tends to be overlooked from a sales and conversion perspective.  However, it will increase the usability and functionality of your website. Most visitors demand a quick online chat to ask for a solution. Even if they don’t want to chat, they know the option exists which will increase user’s trust.

6. Add Trust Symbols

Users stay on a website where they feel trusted and secure. Therefore, designers must consider designing a site with proper placement of trust symbols. Business owners can share security seal or any other industry-related symbol. An excellent example of a trust symbol is PayPal’s certification logo. It will make users trust you, and they will consider you a reliable source to purchase.

7. Avoid Complex Shopping Cart Interface

Remember, the less your customers have to do, the happier they’ll be. Be sure to make your check-out process easy because minor inconveniences will shift your customers away. It has been noticed that many customers load up their carts and never come back.

The reason behind the quick customer shift could be shocking shipping prices. Designers should create a shopping cart interface clear in terms of content. The shopping cart interface should represent shipping pricing, total product cost, and other charges clearly at first sight.

8. Add Short Forms

Designing long web forms will quickly turn off your visitors. Nobody wants to add in redundant information like the last name, pet’s name, city, state and other information to score that free download.

Keeping your web form short is essential for excellent user experience. Go with first name, email address, and zip code.

9. Perform Feedback/Testing

Although there are some proven web-design standards to follow continuous testing and changes are always required to meet customer expectations.  Don’t experiment with significant changes you can start with button color, text or placement of elements.

Another way to test your website design and functionality is usability testing.

Usability testing helps designers and developers to evaluate how easily users are accomplishing a given task on a device.

In a usability test, a user is asked to complete a task, typically while being observed by a researcher, to uncover potential user problems.

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