9 Essential Keys to a Successful Marketing Campaign
Have you ever tried to address your clients through an email but ended without getting any response? All of us receive dozens of emails regularly, and many are totally ignored, some are marked as spam while most of them are immediately deleted. If the same thing is taking place with your email campaigns, there is a need to know why. There can be many reasons, such as ineffectiveness in catching audience’s interest, unsuccessful call to action that cannot scream “click me”, neglected subject lines that cannot say “open me” or wrong email addresses. However, you can easily identify the wrong addresses by email address verification tools, which will help you to enhance the effectiveness of your email campaign.
The email marketing campaign is an effective and effortless technique to cover a large audience, clients and prospects. It enhances the client relationships and helps the future prospects to reach out to you. However, these are only possible if you are not ruthlessly spamming your subscribers.
Here are some of the effective email marketing tips that you should pay attention to:
- Build Your Subscriber List: Even if you are having an enormous amount of emails of your prospects and clients, then also you should not put a stop to it. Adding new subscribers is not a difficult task as it sounds. To increase your list, you can add signup attribute on your website. You can also keep your subscription forms at your homepage, blog page, contact us or at feedback page, without affecting any vital content. There are some traditional techniques too that can easily help you to increase your subscriber list. You can arrange a booth at your industry conference where people can directly fill the form to sign up for your newsletter or emails. It does not matter if you get a direct sale or not, but this will help you to get your business on right track.
- Encourage Your Readers To Reply: Email marketing campaign helps to access the door for important communications with the actual public that are really interested in your business. Merely dropping figures and data to your clients and leads are just a waste of time. Your email should include irresistible subject lines that can speak directly to the readers and make them realize that this is totally different from others. It should also consist of distinctive and entertaining voice. If someone is opening your email that does not indicate anything, then they will delete it. The message and language used should indicate that it is not just a faceless marketing process, but a genuine person who bothers for you. Do not forget to add targeted content which will easily produce their interests and needs. This will help them to avail an offer and your services. The major objective is to motivate the recipients to act in response.
- Make It Personal: Try to include personal aspects to the emails, whenever possible. Most of the email sending tools enable you to insert shortcodes which will be taken over by the receiver’s name. You can also send specific messages to an exclusive segment of your audience according to their interest. If you are working in an organization that deals in multiple industries, then you can share different emails to specific groups as per their industry.
- Avoid Spam Folders: If your emails are labeled as spam, no one will ever check them. Start your email marketing campaign by making sure that your receivers have elected you for your emails. This will safeguard you from regulations such as can-spam act. You should also stay away from using too many exclamation marks, all caps, and hyperbolic phrases. Poorly structured HTML can also land you in the spam folder. There are various spam filters which function at different stages. That means if your email successfully passes from one filter, still there are chances of getting flagged by another. You should not send emails to unknown or wrong email addresses as there is a big possibility of being marked by those users. You can use Email Address Checker Tool to identify all the wrong and non-functioning email addresses.
- Make Your Email Appear As Clean And Crisp: This is an evident fact, but there is a large population still sending emails that look same as from the ’90s. If people are opening your mail on the basis of your engaging heading, you should keep their interest. You should use short sentences and paragraphs. Try to keep the phrases and keywords as per your readers, which will make you stand out. You should include bullet points into your content to highlight the vital points. Avoid using images with too many fonts on it. Keep them to represent your message, instead of using them to replace the content. For few email service providers, using multiple images in an email is a signal of spam.
- Add Compelling Links And Calls To Action: The primary objective of email marketing promotion is to multiply traffic to a particular website. No clicks indicate no new subscribers or customers. You should always strive to add visibly appealing buttons with content. This will help the readers to start an interaction. Your call to action should appeal as real calls to action. The better you describe, the more alluring it will be for your subscribers as well as the audience.
- Make It Unchallenging To Unsubscribe: Giving an easy opportunity to opt out may look like that you are restricting the conversation. However, if your subscriber wants to unsubscribe you from their list, and they are facing issues while doing this, they will mark you as spam. This can create trouble in the future.
- Mobile-Friendly Emails: What is the first activity you do after waking up in the morning? Most of us reach for our phone. According to a survey, tablets or smartphones are used to open 66% of the emails. If the emails shared by you are not properly optimized for these devices, then you are certainly missing a large number of clicks.
- Keep A Track Of Your Data: There are some outcomes that might not be linked with content and platforms in any way. You should monitor your data carefully, like the preferred time when most of the people opened your mail or the number of email addresses that failed to reach. These minute specifics can help you to know about the performance of your email marketing campaign.
These tips will surely help you out to run a successful marketing campaign.