Author name: Victor Blasco

Victor Blasco’san audiovisual designer, video marketing expert, and founder/CEO of the explainer video company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.

Is Instagram Worth Your Video Marketing Budget?

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Turning to social media as a marketing strategy to increase revenue and brand awareness is an effective strategy already known and implemented by most businesses. And among all the popular social media platforms out there, Instagram seems to be the go-to when it comes to ROI. Particularly when video content is involved, according to several …

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5 Types of Videos That Will Boost Your Content Marketing Strategy

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In 2018, 81% of businesses used video as a marketing tool -up from 63% in 2017. Video content is not an option anymore; It’s a MUST. If your brand has already created one or two videos you’ve probably seen how they impact your marketing results. First, visitors stay longer on your site, having more time …

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