Search engines have become the highway of the internet. There are some studies showing 93% of online experiences usually start with search engines, which is high. Most of the searches are usually about brands and businesses. This provides business an opportunity they should take full advantage of.
Search engine optimization (SEO) has become a must for any business looking to increase their sales or grow. SEO will involve fine-tuning your website so you are able to get more organic traffic. It will go a long way in helping you take your digital marketing efforts to the next level, and you will be able to see some growth when it comes to your business. If you have not yet invested in SEO, it is time to do that.
Play by the rules
There are some standards and requirements that search engines use when it comes to ranking businesses. You should follow the Google guidelines because they have a huge percentage of the search engine market share. It is very important to capture the attention of users if you are looking to get in front of them. If you happen to use the wrong strategy, you can easily end up losing out on a lot of business, and your competition will end up overtaking you. You should start by familiarizing yourself with the basic rules. You should stay away from black-hat SEO tactics such as keywords stuffing, and follow tactics that have been tried and tested.
Gaining organic visibility
Many users have installed blockers to block ads, while others just ignore them. What they are interested in is an organic and smooth experience that will be able to provide them with what they are looking for. If you use paid ads to promote your products and service, you can expect to get about a 2% conversion rate, while using SEO will give you a conversion rate of about 14.6%. Google knows about this, and this is why they try their best to provide their users with the best possible results. This is why businesses that are able to employ the right SEO strategy have the chance of reaching a big audience and outpacing their competition.
One great thing about SEO is the fact that you will be targeting people who are already interested in what you are offering. This means you don’t have to spend money or effort convincing them that they need that product, all you need to do is convince them that you are the right option. There are some marketing techniques where you just shoot in the dark and waste resources hoping someone interested will see. With SEO, you are making it easier for people to find the right information about your business and engaging with your content. There are search engine spiders that crawl and index web pages. This means any updates you make to your updates can be accessed by users ASAP. You should be the one showing up when they type into the search engine box.
Branding and promotion
There are studies that have been done showing that 75% of people never go past the first page of results. This is because people tend to trust the pages ranking higher. If you want to get a lot of traffic, you need to try your best to get at the top of the search engine results page. There are many other benefits you can expect to get when you get to the top of the SERP. When you rank high, your brand will be seen as being more reputable and trustworthy. This makes SEO a great tool for online branding.
The first thing you need to do is do an SEO audit. The goal of the audit is evaluating all the pages of your website in terms of performance and requirements. See whether there are some SEO elements missing, non-responsive, or duplicate. Look if there are any errors and see if there are any problems by going through the buyer’s journey. See at the load time of pages. If your page takes more than a few seconds, then you could be losing business. Once you finish the technical aspects of the audit, start looking at your content and gauging how optimized it is.
Make it happen
Once you have attracted visitors to your site, you will need to have a good plan in place to convert them. This is very important because it is what is going to determine whether you make your return on investment or not. There are different approaches when it comes to this. But you should be putting a lot of focus on optimization of the sales funnel, navigation of the website, and user experience. On-page SEO should also get adequate attention, and this will include things like alt titles, product images, landing pages, product descriptions, and calls-to-action. You should also provide quality content. Update your content on a regular basis.
Getting ahead of the game
SEO has become a must for any business looking to have a strong online presence. It can help businesses looking to enter new markets, encourage customer loyalty, and increasing profits. This is why it is not something to neglect. Many businesses are investing a lot in SEO, and you should not be left behind. With the right approach, you can outpace your competition, grow your business, and spread brand awareness.
In the article above, we have covered the role a Houston SEO expert can play when it comes to Growth strategy.
The main goal of an SEO team is increasing traffic and visibility of a business through organic search, and this will help in boosting the business, which will lead to growth.
A good SEO team usually has cross-functional members (content, designer, engineer, SEO). You will need to support them by providing them with a budget and tools.
You should choose top talent to run the team, but you will still need to give them the support they need to reach their goals. If set up the right way, SEO teams can help in providing strategic and creative direction.
How is your SEO strategy like? How are the people working on your SEO efforts helping the business with its overall Growth strategy?