WordPress is one of the kings of the internet. In fact, out of the top 10 million websites, 25% of them make use of WordPress. As you can see and probably know, there’s a lot of competition.
If you’ve spent a lot of time and effort to increase the traffic to your website, it can be disheartening to see your conversions stagnating. To say it’s puzzling would be an understatement.
You’ve done everything right and are getting the clicks, so why are you experiencing low conversions?
This article will dive into what you can do to increase WordPress conversions.
Table of Contents
Reasons Why You Aren’t Getting Conversions
Traffic does not result in conversions. Getting 10,000 unique visitors each day does not guarantee that you’ll sell anything. Let’s take a look as to why this happens. Knowing why you aren’t getting conversions will help you work on how to get conversions.
1. You Don’t Understand Your Audience
If you want to have any hope of making steady sales, you need to understand your audience. Conduct extensive market research on certain features of your product or service. This will tell you what each part of your target audience expects from your business as well as how much they’re ready to pay for it. Create personas on real data instead of what you think your audience will look like.
2. Your Site Is Making a Bad First Impression
Low conversion rates are sometimes the result of people not being able to find the information they need or not liking what they see on your site. Focus on site usability before moving onto your site’s design language.
3. You’re Talking Instead of Listening
5. You’re Ignoring Mobile Users
There are more than 11 billion mobile devices in circulation in 2019. Ignoring smartphone users is a great way to lose out on conversions. Make sure your website is mobile-optimized. If your website is slow to respond on mobile, you’ll lose out on lots of potential conversions.
6. You’re Failing to Offer Real-Time Support
You need to cater to incoming questions about your product at all hours. In case you fail to do that, your prospects will seek the services of your competitors instead. That’s why it is essential to add live chat to a WordPress website.
There could be many reasons as to why you’re not getting as many conversions as you should. These are just a few of the main ones.
Here’s How to Increase Conversion Rate on Your Website
It’s not just you. A lot of WordPress website owners feel the same way about not being able to increase website conversions. If anything, you can see a lot of them raising the same questions repetitively “how to increase the conversion rate on my website?”.
Well, worry not. We’re here to help. Let’s take a look at some of the effective strategies that can help you increase website conversion without increasing your website traffic.
#1: Run PPC Ads
PPC Ads are a fantastic way of increasing website conversion without increasing website content. PPC is one of the easiest and most preferred ways for people to advertise online, which is why it’s chock-full of advertisers. PPC ad conversion rates are calculated by the number of conversions divided by the number of users who click on the ad.
#2: Publish Content Consistently that Answers Customer’s Concern
You will build a lot of trust with your audience if you answer the questions that pop up the most. Building trust leads to conversions as your customers won’t doubt you because they’ll feel like their voice is being heard.
#3: Add Live Chat to Extend Help When Needed
Your customers need to know that support is always ready to help them. Increasing your customers’ confidence in you by having support a click away will boost your conversion rate. You should also add live chat to WordPress because it allows you to interact with your website visitors more effectively.
A good WordPress live chat plugin that you should add to your WordPress store is ProProfs Chat. This plugin allows you to add your live chat in a matter of minutes.
#4: Use Social Media Platforms Relevant to Your Niche
Social media is used by many people to keep up with their favorite brands and products. You can make use of social media to boost conversions by announcing discounts, sales, promotions, and so on.
#5: Create a Powerful YouTube Channel for Conversions
Video marketing is powerful. Curating videos that teach customers how to use your product as well as tell them as to how they can use your product will do wonders for your conversion rate. Your audience will attempt research of their own if they have questions about your product. Creating videos on the most commonly asked questions about your product is a great start.
#6: Answer Quora Links
Quora is a website people use to ask questions and answer answers to many niche topics. Answering Quora links works similar to creating a YouTube channel. It makes people talk about your product which leads to increased conversions without an increase in traffic as the only people who will look for your product on Quora are people who are already interested in it.
#7: Work Towards Email Marketing Strategies
Refining your email marketing strategies will make your conversion rates soar through the roof. Your email marketing strategies can work from many angles such as storytelling, a personal email, and so on. Identify which works best for your business through careful experimentation.
#8: Guest Blogging
Guest blogging is a fantastic method of boosting conversions. Guest blogging brings an outside perspective to your product. Regular guest blogs tell your audience that many people who aren’t affiliated with your business are comfortable with your product and endorse it. This will result in more conversions.
David is a customer service expert. As a customer service strategist and execution expert at ProProfs, he has offered unique strategies to website owners who wish to learn deeply about WordPress Live Chat Plugin to build a delightful experience. Follow David @Davidmiller4312 or connect on LinkedIn.