So, by now, you probably know that generating leads is perhaps one of the most important things for your business. But did you know SEO is one of the best ways to do that? Are you confused about how you should approach this particular strategy?
Well, look no further. This article will guide you through some valuable SEO lead generation techniques that are bound to rank your business at the top. However, before we get to that, let’s dial back to the basics first.
So, why is SEO important? Well, that’s because search engine optimization actually has the power to position your business at the top through your valuable content. You might be thinking to yourself, “doesn’t paid promotion do the same thing?”
Well, not exactly. The leads generated through SEO are actually organic and take more time to develop. Apart from that, where customer acquisition cost is concerned, SEO is relatively more stable, and lead generation doesn’t just stop if your budget dries up.
With some top-notch SEO lead generation strategies, you can easily create a system that yields results on a regular basis and grow your consumer base in the long run.
Without further ado, let’s look at some effective SEO lead generation strategies that are bound to improve your optimization:
1. Create Supplementary Media
Most of the time, a particular piece of content may not work as well for one audience as it may for another. For instance, let’s consider a typical 2,000-word blog post. There’s a lot of time and effort that goes into a blog post and, as a content provider, you need to ensure you’re utilizing it to its maximum potential.
To ensure you do that, every long-form content, such as a blog post, should include supplementary media that can be promoted across various platforms. This particular method is commonly known as “atomizing.” In simpler terms, when you’ve already conducted extensive research on something, you should get the most out of it and divide it into “atomized” portions of the main content piece.
Keeping everything in mind, there are various kinds of supplementary data you can create, including:
- Guest posts
Not only do different kinds of media appeal to different audiences, but you expand the reach and range of your original content piece, generating substantially more SEO leads over time. Moreover, you can link the supplementary media in your original article which overall helps your article’s ranking on Google, since the search engine boosts content that’s rich in media.
2. Use Google Adwords
Adwords is not as straightforward as most people perceive it to be. However, it’s definitely something that’s worth your time and effort if you want to take the growth of your business seriously. In fact, it’s the biggest online advertising network in the world, so it’s clearly doing something right, isn’t it?
Like the example below, whenever anyone looks up your keyword on Google search, you’ll show up in the top results.
3. Pay Attention To Your Social Media Presence
Is anything about lead generation complete without even a mention of social media? Of course not.
Social media has taken content creation a to a whole new level, and there’s no chance of this trend slowing down. Even if your social media following is not your priority, social media still plays a crucial role in generating SEO leads.
In fact, these two aspects of content marketing work side-by-side. Due to its flexibility, social media is an excellent platform for networking and creating awareness for your brand. Not just that, but you can promote your content to countless people and generate opportunities that are bound to boost your search engine optimization efforts.
It’s important to remember that Google, as well as other search engines, will take your social media presence into account when boosting content. It may not be as important as other factors that affect your SEO ranking, such as your content, but it definitely has considerable impact. such as your content, but it definitely plays a role in your overall SEO ranking. Lastly, having a dedicated social media following will continue yielding social media optimization results in the long-run.
4. Ensure Your Website is Mobile-Friendly
No business will be successful if it’s website isn’t accompanied by a mobile-friendly version.
So, why is mobile accessibility so important? Well, did you know that over 60 percent of all Google searches today are conducted on a mobile device? At this rate, by 2020, 45 percent of all e-commerce sales in the United States will be completed on a mobile device.
In response to the increasing use of mobile devices for transactions, Google even introduced a new algorithm that gives mobile-friendly websites a boost. Let’s just keep it simple; if your website isn’t mobile-friendly, you’ll soon find that Google will choose to promote your competitors instead of you.
Not only this, but you might even be penalized in the search results, too. Having a mobile-friendly website isn’t just an additional perk anymore; it’s a requirement to rank well in search engines.
To determine whether your website falls in line with these standards, you can always use Google’s Mobile-Friendly Testing Tool to help you out with the process.
Some businesses even take it up a notch and convert their websites into apps, which is definitely a step that is more beneficial in the long-run. If designing it from scratch seems like a tedious task, you can always convert your WordPress site into an app.
5. Optimize Landing Pages for Search
Landing pages are commonly used in various marketing campaigns and, thus, provide the perfect opportunity for optimization. The greater the chances for SEO lead generation, the greater the accumulated leads in the long-run.
Let me explain this a little. There are three features that are crucial to every landing page: no navigation (you don’t want users straying away from the page), a catchy call-to-action, and valuable content based on the keyword it’s linked to. The call-to-action we just mentioned should maximize SEO lead generation and be something along the lines of signing up for an email list by download a resource or lead magnet.
Today, 75% of businesses have problems finding suitable expertise for optimizing their landing page copy, which explains why this aspect is often overlooked.
You need to ensure you’re not one of those people and optimize your landing pages for every potential search, regardless of the number of SEO leads they’re generating. An optimized landing page is a crucial asset to your arsenal that definitely shouldn’t be ignored. Strategies are always changing, so you should keep up with landing page trends to ensure you’re not missing out.
SEO lead generation is a long-term strategy that’s definitely not going to start showing results overnight. However, with considerable investment regarding time and effort, you’re bound to witness more leads as a result of an increase in SEO, thus improving your overall optimization.
With the strategies highlighted in this article, you can start building an organic lead generation system that keeps yielding results over time.
Have you tried any of these strategies before? Or do you have any other suggestions? Let us know in the comments below!