There was a time when digital marketing was just a new form of marketing that people were not even sure produced results. But that was until the internet became an overnight sensation, a popular place that everyone (Businesses, Individuals, organizations, companies, etc.) wanted to be part of. Digital marketing is now a force to be reckoned with in the marketing playing field and has replaced many traditional marketing techniques. In fact, marketers are calling digital marketing the future of marketing. After all, digital marketing techniques are practical, versatile, faster and much more productive.
What has led to the rapid growth and importance of digital marketing?
- a) Access to people
Digital marketing allows for targeted marketing in which you can get access to people where they spend a lot of their time and money: The internet and social media. With the average internet user spending over 2 hours on social media, there is no doubt that many people spend their time on the internet.
- b) A levelled playing field for all businesses
The internet allows small businesses to compete with large businesses and corporations on a level playing field.
- c) Targeted advertising
Digital marketing involves market research that allows companies and businesses to understand what their target customers want. This is why many businesses in the digital marketing age are customer-oriented and are able to run ads on different specific platforms for different target customers with a higher conversion rate.
- d) Access to analytics
Digital marketing allows businesses and companies to measure the results of their marketing efforts. Unlike traditional tools like a newspaper ad, digital marketing tools like Google ads give you access to analytics that track the results and responses to your marketing efforts.
- e) It makes your business more accessible to customers
Businesses like the assignment writing service australia use digital marketing tools such as a websites, live chat and messenger applications, etc. that allow customers to easily access your business or information about your business (your opening and closing hours, and available products and services) and get their needed products.
In fact, many businesses automate the buying process via eCommerce website with tools like ThriveCart, and because of this, customers can buy goods anytime. Search engine optimization, on the other hand, allows you to attract customers to yourself such; that instead of looking for them, they come looking for you.
The digital marketing tools you should know
- Google Analytics
This is a digital marketing tool that can serve many different purposes. It is used to manage ads and track their effectiveness. It is also used to track activities on your blog or website. Google analytics helps you to see how successful your Google ads are. It integrates Google AdWords and allows you to easily optimize your marketing campaigns so you leave no stones unturned. You can do things like sentiment monitoring, trend-tracking, mobile app analytics and event tracking. Most website and blog owners use Google analytics to track visitor behavior, the source of traffic to your website and referrals, page views and conversions.
YoastSEO is a WordPress plugin that allows you to optimize the contents you place on your blog and website so that you can rank high on search engine result pages and get more organic traffic from search engines.
Yoast provides recommendations about what you need to do to optimize your content like adding alt text to images, adding internal and external links to your website content, using meta-tags, keywords, rich snippets, etc. in order to make sure your website follows the best SEO practices.
- Answer The Public
Answer the public is a keyword research tool that gives you access to long-tail pro keywords and questions that people are seeking answers to on the internet. It provides frequently asked search phrases and questions related to the keyword in your query under the subjects:
Answer The Public is quite useful for coming up with content ideas and keywords that your target audience might be searching for. The results it provides can be downloaded in CSV format or as images.
With influencer marketing emerging as a new and effective new field of digital marketing, many brand and companies are partnering with popular influencers in their niche to drive awareness to their brands and attract new customers. GroupHigh has a database of millions of categorized blogs and serves as a tool for reaching and shortlisting bloggers and blogs with large influence in your niche or market. It also helps you to track your blogger outreach campaigns.
ConvertKit is an email automation tool built for businesses seeking to grow their online audience. With ConvertKit and its great email templates, you can create signup forms, contact forms, landing pages that will help you get leads and better conversions. ConvertKit also allows you to integrate with other popular marketing tools and platforms. It is a very useful tool for email marketing automation.
- Adobe Spark
Adobe Spark is a visual marketing tool that allows you to create graphics for your social media accounts and website. The best thing about Adobe Spark is that it is easy to use and you can use it to create images and add text. You can as well add motion to the text and images via Glideshow. You can also create web page stories from images, texts and even videos with the available templates.
Just like LeadPages, ClickFunnels allows you to build landing pages to acquire email addresses of potent customers, sell products and get people to register for online courses or events. ClickFunnels also allows you to build sales funnels that actually sell.
Adespresso is a Facebook ad digital marketing tool with a great editor that makes creating ads easier and faster. The tool allows you to create ads, test the effectiveness of different variations of your ads and then publish them directly to Facebook.
Hawkeye is a content marketing tool that helps you to create the best content by identifying the topics that your target audience is interested in. It can help you measure the competitiveness of certain topics with its access to millions of content sources. This digital marketing tool can also help you to identify high performing content for any topic or competitor and analyze the attributes of the content so you can create content that trumps that content.
GoAnimate is a DIY animation tool that allows you to use different templates and characters to create animated videos. It has a wealth of characters, props, scenes, etc. in its online library that you can use to build videos scene by scene with an easy-to-use drag and drop editor. You can also insert your voice recordings or other voice recordings into your videos.
Although, digital marketing is quite fast and easy to learn and understand, for much more effective results and better conversions, you need to understand how to use different digital marketing tools.