Top 10 Email Marketing Software for Small Businesses

Top 10 Email Marketing Software

Email marketing was one of the top techniques that digital marketers used in 2018 and the same you can expect in 2019 that will also be a year of the latest technologies. Since more than 55% population of the world uses the internet today, you need to pick a perfect digital channel to make your target online audience aware of your products or services.

The use of different digital marketing techniques is now essential for both big and small businesses. Whether you sell your products in bulk or have a small retail store in a particular area, you need to make use of social media marketing, search engine marketing, and most importantly, email marketing.

In case you are running a small business, choosing the right email marketing software can be daunting for you. You should look for a marketer who offers an easy-to-use and effective platform where you can easily do email marketing even without having any technical knowledge. For your ease, here is the list of 10 email marketing software that can be beneficial for small businesses:

1. Constant Contact

Constant Contact is one of the best email marketing software that has got global popularity. Being a beginner-friendly email marketing platform, it’s used all over the world by both big and small businesses. It offers:

  • Easy tracking
  • Reporting
  • Built-in templates and tools
  • 1G storage for your files
  • A separate image gallery
  • Live chat support
  • Online training and seminars
  • Guidelines for small business

With all these above services it provides, Constant Contact is rated as one of the best email marketing platforms across the world.

2. MailChimp

With its easy-to-use interface and powerful tools for email designs, MailChimp also manages to get listed with the top ones. This software works best when you are using platforms like WordPress, Shopify, Magento, and others. In fact, WordPress and MailChimp have great connections and thousands of websites on the internet use both together.

MailChimp offers you:

  • Easy email creation.
  • Auto-responders
  • Segmented contacts in groups
  • Tracking and analytics
  • Time-based delivery
  • Live chat and support
  • Affordable Plans

3. HubSpot Marketing

It’s an award-winning email marketing software that works best for increasing traffic and conversions for a small business. Being a cloud-hosted and Open API platform, it has successfully attracted marketers and entrepreneurs across the globe.

Since small business starts with a limited financial setup, this particular software can be ideal for them as its basic platform is free and others are also quite affordable. HubSpot Marketing offers you:

  • Widespread tools
  • Robust automation
  • More customization
  • Built-in designs
  • Salesforce integration
  • Data Recording

4. SendHippo

SendHippo is also one of the leading email marketing software that is used in plenty of countries of the world. Like all the top marketing platforms, it also offers some distinguished features that make it a professional and reliable place to promote small businesses.

The key features of SendHippo include:

  • Effortless marketing campaigns
  • Email automation
  • Advanced Search & Segmentation
  • Contact management
  • Effective and appealing designs
  • API integration

5. AWeber

If you are looking for a platform with more satisfied email marketing software reviews, you should choose AWeber because it’s a full-scale marketing place for small businesses. No matter what industry you are associated with, you can develop a customized cum personalized email to send to your subscribers and others for promotion.

AWeber offers you:

  • Customized designs
  • Auto-responder
  • Professional customer support
  • User-friendly subscriber segmentation
  • HTML editors
  • Email Scheduling

6. Benchmark

If you don’t have any technical knowledge about email marketing tools, you better choose Benchmark as it’s a user-friendly and easy-to-use marketing software that many businesses are using with satisfied reviews.

In 2015, PC Magazine ranked Benchmark #1 in the list of top email marketing software. The best thing about this particular software is that you can use it even without any technical knowledge. Its key features include:

  • Easy-to-use interface
  • Professional customer care
  • Support tickets
  • Drag and Drop Options
  • Simple layouts

7. GetResponse

Without any doubt, GetResponse possesses all those qualities that are required to be listed in the top email marketing automation software. Offering an outstanding array of features, it provides comprehensive email services across the world.

The software can be an ideal choice for small businesses as it is easy-to-use and its prices are also quite reasonable. Using this particular software, you can easily analyze your campaigns’ performance. Some of the most notable features of GetResponse include:

  • Email automation and CRM
  • Drag and drop options
  • Advanced creation tools
  • A/B testing
  • Hundreds of newsletters
  • Advanced segmentation options
  • Dynamic content

8. Reach Mail

Reach Mail is also a perfect email campaign software that you can use to promote your business to a larger audience. Using this platform, you will be able to see the direct performance metrics and advanced tracking of your campaigns.

Having plenty of advanced email marketing tools, Reach Mail allows small business to have a comparison of their campaigns with Reach Mail to different other platforms. You can also create a custom design relevant to your business using its hundreds of built-in templates.

Reach Mail offers you:

  • Message testing
  • Performance metrics
  • Built-in designs
  • Advanced tracking

9. ActiveCampaign

ActiveCampaign comes with all the tools that you can think of in an email marketing software. You can effectively deal with your email automation, CRM, and sales through this software. Allowing you to create smart designs, it can make your small business stand out in the competition. The key features of ActiveCampaign include:

  • Smart tools
  • Beautiful email templates
  • Template editor
  • Mobile-friendly signup forms
  • Additional data space
  • Integration with WordPress
  • Follow up option

10. Marketo

Marketo also deserves to be listed here because it’s a perfect bulk email marketing software that you can use to reach more and more audience. It can help you build long-time relationships with your subscribers by helping you design emails in accordance with what your target audience wants.

The key features of Marketo include:

  • Smart marketing database
  • Easy customer conversations
  • ROI reporting
  • Automation tools
  • B2B lead management


As the number of users on the internet increase, the number of email promotions will also increase. Moreover, it will become complex for small businesses to stand out in the competition and only the use of a professional email marketing software and eye-catching email design can help you do so!

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