Here is what we say surprising news! The global mobile commerce sales will account a total of $460 billion by the end of the current year (2018). If the market really touches predicted numbers, it would be a huge growth 60% up from the last year. This indicates that an increasing number of consumers are showing interest in m-commerce apps and so are retailers launching e-commerce application development projects to mark their presence in the market. Retailers have also been quick in understanding the value of e-commerce and m-commerce and have implemented the same to get maximum advantages out of the ongoing online commerce trends.
Why eCommerce and mCommerce?
As we know, m-commerce is the mobile version of e-commerce. An m-commerce app wears almost all the characteristics of an e-commerce website; besides those ones which are only supported by mobile devices. So, both are same and, e-retailers need them both. They are implementing their online presence via both e-commerce and m-commerce to provide their buyers with comfort, rapidity, and flexibility so that they would not need to come to them for a face-to-face buying-interaction.
M-commerce gives buyers an ability to buy anytime, anywhere as well as to track orders till the delivery, without any hassle. They can buy online when they are going to the office, or standing in a queue, or even when they are on a walk-up. For retailers, an m-commerce application development can be an effective way to increase sales as well as to win the loyalty of customers.
Given to buyers’ appetite, more and more e-commerce companies are launching their mobile apps, but it doesn’t mean that e-commerce websites will disappear anytime soon. No, it won’t. It has been here for 20 years and this year alone, e-commerce based channel of selling-buying online is expected to generate $330 billion in US only.
Characteristics of eCommerce and mCommerce apps
Buyers want equal experience whether they are shopping through a website or an app. This is what developers need to consider while building web or mobile app for e-commerce. An app must carry following characteristics regardless of what platform they are targeted to:
Quick open and load – This should be the basic feature of both websites and apps.
Easy filters – E-commerce sites offer tons of options for a single product. This leaves consumers totally confused and frustrated. They feel clueless about where to start from. This is why it’s recommended that the app has the best of the filters making discovering of products easier.
Neat and clean visual design and product search – Best of the uses of fonts, screens, and visuals. Every buyer wants to rapidly find its products through list or via filtration.
Easy navigation and number of screens– It needs to be as simple as possible. Do not use 2-3 screens to complete a task.
Rapid checkout – Let app save the address for future so that next time, when a user places order, he / she would not require inputting address again. Also, keep the check-out process simple and finishing up in less number of steps.
Sofia Coppol is a digital marketing expert in Rapidsoft Technologies, a leading Blockchain development services Company which provides Software for Education, Automation, Construction and Finance across the global. She loves to write on latest mobile trends, mobile technologies, startups and enterprises