Digital Marketing

Introduction Social media is no longer just a tool for keeping in touch with friends or sharing all one’s day’s details. It is also a crucial tool for connecting brands with customers. Statistics show that social media is continuing to gain importance in business. For instance, forecasts from Statista show that investments in social advertising […]

“The internet is becoming the town square for the global village of tomorrow.” Digital marketing is a form of marketing which includes the buying and selling of goods and services through electronic mediums. We all know that digital marketing is becoming the need of the hour and there is always a need to look at

An online team of marketing experts can help you reach your marketing goals, but what’s the best way to connect with them? Photo by rawpixel.com from Pexels For setting yourself apart from the competition, ongoing strategic marketing campaigns are necessary. To put your business on the map and make it remain relevant despite changes in

Turning to social media as a marketing strategy to increase revenue and brand awareness is an effective strategy already known and implemented by most businesses. And among all the popular social media platforms out there, Instagram seems to be the go-to when it comes to ROI. Particularly when video content is involved, according to several

Espionage is tied in with winning without the world acknowledging you have won. If you want to be successful, you have to think ahead of your competitors, anticipate their behaviors, and control your decisions. In this competitive landscape, every single advantage counts. Jake Gyllenhaal once rightly said – “The idea of competition, particularly in a

So you have drawn up this year’s strategies and have the list of target keywords. If you are going for the number one spot on the SERPs, good luck to you. Unless you are Huff Post or The National Geographic, chances are you might find the task to be harder than ever. It is 2019,

The way businesses market themselves has changed rapidly over the last decade or so. In fact marketing strategies have gone through faster rate of change in the last 10 years than ever before. If you are a small business it is easily to reach out to potential customers than ever before. But you also have

What is Voice Search? Voice search is a speech recognition feature that allows users to search by projecting their voice in the search bar rather than typing a query. This feature has helped millions of people across the globe who might not be well versed with grammar and typing. Google is the biggest search engine

As a modern-day marketer, you must be no stranger to the term “digital marketing.” When the first banner advertisement appeared online in 1994, the world of marketing knew at once that we would be heading into the future at a rapid pace. And we sure have. From age-old banner advertisements (that have become quite an

Source: Pexels Search engines have become the highway of the internet. There are some studies showing 93% of online experiences usually start with search engines, which is high. Most of the searches are usually about brands and businesses. This provides business an opportunity they should take full advantage of. Search engine optimization (SEO) has become