Digital Marketing

Email marketing is considered to be the most beneficial and standout marketing strategies for any businesses. However, where there are several advantages, email marketing also has some demerits attached to it. The significant reality attached to email marketing is that it is dying. Probably you, me and email providers understand it. Before going into the […]

Each day, the content writing field welcomes a new batch of writers across the world. These writers hope to leave a positive impact on the publishing (print and electronic) world. The best of these new writers are the one who is well aware of the fact that it is hard to succeed overnight. Therefore, they

WordPress is one of the kings of the internet. In fact, out of the top 10 million websites, 25% of them make use of WordPress. As you can see and probably know, there’s a lot of competition. If you’ve spent a lot of time and effort to increase the traffic to your website, it can

A digital marketing expert once remarked that Content Marketing is the most underutilised digital marketing strategy in the world. At the time, I did not pay much attention to his observation. I was just starting out in the digital marketing industry and was enamoured by paid media. Targeting, social media spending and Google AdWords was

Ecommerce is an industry where visuals and marketing tactics matter a lot. Visuals are the reason why people get attracted to it, engage with it again and again. Whereas, digital marketing tactics are the reason why people are aware of it today. Marketing tactics stand strongly to increase eCommerce conversion rates and maintain traffic consistently.

Businesses and services around the globe are competing to push their websites to the highest rank on search engines every single day, hour, a minute or second, to be precise. Of all the effective strategies applied for achieving the top ranks on search engines, link building is the most popular and trusted strategy. Getting backlinks

Marketers consider Instagram as the most capable source for digital marketing. The reason after Instagram marketing getting popular is that it is a ‘visually potential network’, with more than 95 million posts uploaded every day in the form of images, videos, and infographics To embed Instagram feed on websites has also now become a popular

It is not easy to make random strategies and apply them as they can bring many risks with it. However, with the help of A/B testing tools, businesses can make decisions based on the acquired data. The most successful businesses around the world use these tools of controlled experiments, which is also called split testing.

Any business running online should have a local SEO strategy. Best SEO Services give businesses an opportunity to get high-intent qualified leads, especially if you want to target customers in your locality. By locality, I mean town or city. This is critical if you want to get a high ranking of your website in that

The growth of technological advancement has also revolutionized internet marketing strategies. It can be clearly observed marketing strategies effective five years ago aren’t productive now. Same is the case with SEO. Search engines have grown smarter and more sophisticated with the implementation of AI and machine learning – and algorithms continuously improve thereby rendering the